CAVU Consumer Partners

Profile

CAVU Consumer Partners is a venture capital firm based in New York City, United States, founded in 2015 by Brett Thomas and Rohan Oza. The firm is composed of a team of 16 people, including 6 partners, who are experienced CPG operators with multiple iconic exits. CAVU is dedicated to democratizing healthy living by backing better-for-you consumer brands with hands-on operator support and a dedicated senior partner CMO.

CAVU Consumer Partners primarily invests in consumer goods, food and agriculture, and healthcare sectors. They focus on Series B rounds in United States-based startups, with a typical investment size not explicitly stated. The firm has a unique approach to investing, providing a comprehensive ecosystem that includes brand strategy, influencer marketing, operations, digital and eCommerce, sales, media, marketing, partnerships, creative, and exit strategy support.

Notable investments by CAVU Consumer Partners include Thrive Market - an online marketplace, Whoop - a fitness wearable company, Oatly - a plant-based milk brand, Health-Ade - a kombucha company, and Poppi - a prebiotic soda brand. These investments highlight CAVU's commitment to supporting innovative consumer brands that promote healthier living.