Firstrock Capital

General contacts
Investor type

PE / VC

Founded

2016

AUM

$50 M

Location

New York, New York, United States

Investment Ticket

$0-1 m

Investment Stage

Seed Series A Series B Late Stage (Series C+)

Region of investment

North America South America
Investor profile last updated: 16 August, 2026

Profile

Firstrock Capital is a venture capital firm based in the U.S. They focus on investing in high-growth tech startups, particularly those showing product-market fit in the U.S. With a team that includes former serial entrepreneurs, business executives, and engineers, they provide expertise across various domains such as Data Science, Marketing, Finance, and Engineering. The team is led by General Partner Andres Barreto, who has an extensive background in creating and managing tech companies.

The firm invests in technology sectors, emphasizing partnerships with startups to help scale their engineering teams in Latin America. They concentrate on early-stage opportunities, initially offering tickets of $50,000 with potential follow-on investments up to $5 million. Firstrock does not typically lead funding rounds and aligns with terms set by leading investors.

Notable investments by Firstrock Capital include Studio - audio-based group running classes, Arthena - an online art investment platform, Botfactory - a company for printing and assembling electronics, Meural - digital canvas for art, Slidebean - AI-driven presentation software, and Swipecast - a booking platform for creative talent.

Industry

E-commerce/Marketplace Electronics Financial Services Fintech Hardware Internet and Web Services Marketing and Advertising Media and Entertainment Other Robotics SaaS Security Software AI AdTech Data infra

Contacts

Name
Title
Email
Social Networks
avatar
Erik Stettler Founding Partner
Founding Partner
e•••@•••
LinkedIn
avatar
Hernando Barreto CEO
CEO
-
LinkedIn
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FAQs about Firstrock Capital

Firstrock Capital is a venture capital and private equity firm. It backs companies at Seed, Series A, Series B and Late Stage (Series C+), writing tickets of $0-1 m.
Firstrock Capital is located in New York, New York, United States.
Firstrock Capital was founded in 2016.
Firstrock Capital invests in companies and startups in E-commerce/Marketplace, Electronics, Financial Services, Fintech, Hardware, Internet and Web Services, Marketing and Advertising, Media and Entertainment, Other, Robotics, SaaS, Security, Software, AI, AdTech, Data infra.
Firstrock Capital invests in companies and startups in North America, South America.
Firstrock Capital invests in companies and startups at Seed, Series A, Series B, Late Stage (Series C+).
Firstrock Capital usually invests $0-1 m on average.
Firstrock Capital has around $50m assets under management.
Firstrock Capital can be reached through its website firstrock.vc, its LinkedIn page and its X account. Its general enquiries address is [email protected]. Cold-mailing a general inbox rarely reaches a partner, so Private Equity List also lists the investment-team contacts for Firstrock Capital — names, roles, verified work emails and LinkedIn profiles — available on a Pro plan from $129/month (see pricing). Contacts are sourced from the firm's website and LinkedIn and re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.
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Private Equity List re-verifies investor profiles on a rolling cycle, pulling from the firm's own website and LinkedIn rather than a one-off import. This profile was last updated on 16 August, 2026. Something out of date here? Report it — we re-run that firm within 48h and get back to you.