Profile
2.0 Ventures is a venture capital firm based in Salt Lake City, Utah, founded in 2020 by W. Benson Metcalf. The firm operates with a small team of around 2 people, including partners. It focuses on partnering with visionary technology and consumer companies to drive growth and create strategic options for founding teams. 2.0 Ventures distinguishes itself by providing not only capital but also operational support to help founders navigate complex growth challenges.
The firm primarily invests in early-stage companies, focusing on Series A rounds in the United States. Its sector interests include enterprise applications, consumer products, and enterprise infrastructure. 2.0 Ventures typically co-invests with other funds and has a closed fund named 2.0 Ventures Fund I. The firm is known for its flexible approach to investment, aiming to optimize businesses for future financing, strategic exits, or sustained profitability.
Notable investments by 2.0 Ventures include Bacon - a platform for on-demand workforce, Proggio - a project management software, and Manscaped - a men's grooming company. The firm has also seen an acquisition in its portfolio with Feat Clothing.
Industry
2.0 Ventures Funds
| Name | Type |
|
|
|
Size | AUM | Launch date |
|---|---|---|---|---|---|---|---|
|
2.0 Ventures Fund I
|
Private Equity (PE)
Venture Capital (VC)
|
Sports/SportsTech
Software
Security
SaaS
Retail
Media and Entertainment
Marketing and Advertising
Industrial
Telecommunications
Technology
HealthTech
|
Seed
Series B
Late Stage (Series C+)
|
North America
|
$1-5 m
|
—
|
September 2026
|
Contacts
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