3Rodeo

General contacts
Investor type

VC / Angel

Founded

2017

AUM

-

Location

Los Angeles, California, United States

Investment Ticket

$1-5 m

Investment Stage

Seed Series A

Region of investment

North America Europe
Investor profile last updated: 17 July, 2026

Profile

3Rodeo is a venture capital firm based in Los Angeles, California, founded in 2018. The firm is led by a team of seasoned entrepreneurs, including notable venture partner Lars Perkins, who has a background as a co-founder and CEO of Relive. The team is small, with 1-2 professionals, and focuses on a collaborative approach to support startups beyond traditional funding mechanisms.

3Rodeo invests primarily in enterprise software, consumer internet, SaaS, and mobile technologies. They focus on early-stage investments, particularly in innovative startup companies within the United States. The firm does not disclose its total assets under management or specific limited partners.

Notable investments by 3Rodeo include Maxwell Biosciences - drug discovery, MediCoder - other commercial services, Raw and Dynamic - other services, HotDrop - entertainment software, and OffLimits - food products. These investments highlight their focus on diverse sectors within the technology and consumer spaces.

Industry

SaaS Mobile/Apps Media and Entertainment Marketing and Advertising Internet and Web Services Foodtech Food and Beverage Fintech Financial Services Edtech Education Software Transportation AdTech

Contacts

Name
Title
Email
Social Networks
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Noah Heller Managing Partner
Managing Partner
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LinkedIn
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Mike Abrams Limited Partner
Limited Partner
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LinkedIn
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Investment-team contacts for 3Rodeo — including verified work emails and LinkedIn profiles — are available to Private Equity List subscribers.
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FAQs about 3Rodeo

3Rodeo is a venture capital firm that also operates as an angel investor. It backs companies at Seed and Series A, writing tickets of $1-5 m.
3Rodeo is located in Los Angeles, California, United States.
3Rodeo was founded in 2017.
3Rodeo invests in companies and startups in SaaS, Mobile/Apps, Media and Entertainment, Marketing and Advertising, Internet and Web Services, Foodtech, Food and Beverage, Fintech, Financial Services, Edtech, Education, Software, Transportation, AdTech.
3Rodeo invests in companies and startups in North America, Europe.
3Rodeo invests in companies and startups at Seed, Series A.
3Rodeo usually invests $1-5 m on average.
3Rodeo can be reached through its website 3rodeo.com, its LinkedIn page and its X account. Its general enquiries address is [email protected]. Cold-mailing a general inbox rarely reaches a partner, so Private Equity List also lists the investment-team contacts for 3Rodeo — names, roles, verified work emails and LinkedIn profiles — available on a Pro plan from $129/month (see pricing). Contacts are sourced from the firm's website and LinkedIn and re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.
Yes. Every field on this page — profile, funds, investment criteria, portfolio and investment-team contacts — is available programmatically through the Private Equity List REST API and MCP server, so AI assistants such as Claude and ChatGPT can query 3Rodeo directly instead of scraping this page. One subscription covers both the web app and machine access — see API & MCP.
Private Equity List re-verifies investor profiles on a rolling cycle, pulling from the firm's own website and LinkedIn rather than a one-off import. This profile was last updated on 17 July, 2026. Something out of date here? Report it — we re-run that firm within 48h and get back to you.