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500 Startups is raising a $25 million dollar microfund to make early stage investments in Black and Latino founders. This fund will invest in ~100 companies and give Black and Latino founders the access to capital, networks, and expertise that they need to grow their businesses. The United States’ shifting demographics is a clear opportunity for investment. By 2044 people of color with be the majority in the US and Black and Latino consumers currently have a combined $2.5T in purchasing power.
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