5ideas Inc.

Profile

The Startup Superfuel Fund is a seed & early stage fund focused on digital assets based in India. Founded by Pearl Uppal & Gaurav Kachru earlier this year, the fund comprises recent only digital entrepreneurs turned venture capitalists and bring a different level of operating knowledge and expertise to our portfolio companies. Startup Superfuel invests considerable time (each GP will work closely with only 5 businesses in a rolling 12 month cycle), social capital (extensive mentor network) and financial investment from USD 50,000 to USD 500,000 in each business. We roll up our sleeves and work closely with our portfolio companies to deliver our unique mix of human, social & financial capital… without seeking control.

While our team remains very open to innovative entrepreneurs in any part of the digital landscape, we think hard about the odds of success in each market, especially given the huge opportunity cost for investors and founders when they choose to pursue a specific area. Our current preferred subset of opportunities in India are (a) vertical e-commerce (b) SME/B2B Focused Businesses (c) Mobile (Geo + tech + vernacular) (d) big data (e) ad tech (f) urban parenting (g) education.

For a list of our portfolio companies, please do visit our website.