Affinity Equity Partners

General contacts

Investor type

PE / VC

Founded

1998

AUM

$14 000 M

Location

Hong Kong, Hong Kong, Hong Kong

Investment Ticket

$100+ m

Investment Stage

Series B Late Stage (Series C+)

Region of investment

North America Asia Australia and others

Investor profile last updated: 21 August, 2026

Profile

Affinity Equity Partners is a private equity firm based in Hong Kong, founded in 1998. The firm was originally part of UBS Capital before becoming independent in 2002. With a team of 45 professionals, Affinity focuses on buyout investments across Asia-Pacific, leveraging deep local knowledge and strong relationships in its core markets. The firm is known for its active ownership approach, working closely with business founders and management teams to drive transformation and enhance value.

Affinity Equity Partners invests primarily in buyout opportunities across sectors such as business services, healthcare, and consumer products. The firm targets investments in Korea, Australia, New Zealand, Southeast Asia, and opportunistically in Greater China and Japan. While specific check sizes are not disclosed, the firm manages $14 billion in assets, emphasizing long-term fundamentals and comprehensive risk management.

Notable investments by Affinity Equity Partners include Return Zero - application software, Jobplanet - information services, Western Radiology - clinics/outpatient services, ServeOne - BPO/outsource services, and CenterLink - IT consulting and outsourcing. The firm focuses on delivering sustainable transformation and generating long-term value for its portfolio companies.

Industry

Food and Beverage Education Consumer Products Business Services (B2B) Industrial Healthcare Services Technology Telecommunications Pharmaceuticals

Contacts

Name

Title

Social Networks

Lee Chul-Joo Managing Partner

Managing Partner

l•••@•••

PARK Young-Taeg Chairman & Managing Partner

Chairman & Managing Partner

p•••@•••

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Investment-team contacts for Affinity Equity Partners — including verified work emails and LinkedIn profiles — are available to Private Equity List subscribers.
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FAQs about Affinity Equity Partners

Is Affinity Equity Partners a venture capital or private equity firm?

Affinity Equity Partners is a venture capital and private equity firm. It backs companies at Series B and Late Stage (Series C+), writing tickets of $100+ m.

Where is Affinity Equity Partners located?

Affinity Equity Partners is located in Hong Kong, Hong Kong, Hong Kong.

When was Affinity Equity Partners founded?

Affinity Equity Partners was founded in 1998.

What sectors and industries does Affinity Equity Partners invest in?

Affinity Equity Partners invests in companies and startups in Food and Beverage, Education, Consumer Products, Business Services (B2B), Industrial, Healthcare Services, Technology, Telecommunications, Pharmaceuticals.

What is Affinity Equity Partners geographical focus of investments?

Affinity Equity Partners invests in companies and startups in North America, Asia, Australia and others.

At what stages of companies and startups does Affinity Equity Partners typically invest in?

Affinity Equity Partners invests in companies and startups at Series B, Late Stage (Series C+).

What is the usual amount of Affinity Equity Partners investment?

Affinity Equity Partners usually invests $100+ m on average.

What is the amount of assets of under management (AUM) for Affinity Equity Partners?

Affinity Equity Partners has around $14 000m assets under management.

What are the contacts of Affinity Equity Partners?

Affinity Equity Partners can be reached through its website affinityequity.com and its LinkedIn page. Its general enquiries address is [email protected]. Cold-mailing a general inbox rarely reaches a partner, so Private Equity List also lists the investment-team contacts for Affinity Equity Partners — names, roles, verified work emails and LinkedIn profiles — available on a Pro plan from $129/month (see pricing). Contacts are sourced from the firm's website and LinkedIn and re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.

Can I access Affinity Equity Partners data via API or MCP?

Yes. Every field on this page — profile, funds, investment criteria, portfolio and investment-team contacts — is available programmatically through the Private Equity List REST API and MCP server, so AI assistants such as Claude and ChatGPT can query Affinity Equity Partners directly instead of scraping this page. One subscription covers both the web app and machine access — see API & MCP.

When was the Affinity Equity Partners profile last updated?

Private Equity List re-verifies investor profiles on a rolling cycle, pulling from the firm's own website and LinkedIn rather than a one-off import. This profile was last updated on 21 August, 2026. Something out of date here? Report it — we re-run that firm within 48h and get back to you.