Alloy Merchant Finance

Investor type

PE / VC

Founded

2014

AUM

-

Location

Houston, Texas, United States

Investment Ticket

$5-10 m

Investment Stage

Series B

Region of investment

South America
Investor profile last updated: 18 August, 2026

Profile

Alloy Merchant Finance is a cross-border finance company created to meet the growth capital needs of middle market and small companies in Mexico and the United States. Alloy is led by a seasoned and multi-cultural management team with deep experience in private equity and structures credit in the US, the US Hispanic market, Mexico and other developing markets. Alloy's goal is to be value added finance partner to growth companies operating within and between Mexico and the US. Alloy deploys the collective expertise of its team to create tailored capital solutions for its clients wich include asset based financings such as equipment leases, vendor finance, factoring and structured cash flow loans to support rapid growth. The alloy team has a successful track record of working with growth companies in the US Hispanic market and Mexico to achieve multi-year growth plans and increase enterprise value. The Alloy team has strong experience in retail, distribution, branded Food and Beverage and financial services among other segments. Alloy operates from principal offices in Mexico City and Houston. In Mexico, Alloy has employees or representatives in Cancun, Guadalajara, Monterrey, Queretaro, Tijuana and Merida.

Industry

Business Services (B2B) Financial Services Retail Fashion/Beauty Marketing and Advertising Real Estate Energy AdTech

Contacts

Name
Title
Email
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Richard Vaughan CEO
CEO
-
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Alejandro Rocha Bracamontes Managing Director
Managing Director
-
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Investment-team contacts for Alloy Merchant Finance — including verified work emails and LinkedIn profiles — are available to Private Equity List subscribers.
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FAQs about Alloy Merchant Finance

Alloy Merchant Finance is a venture capital and private equity firm. It backs companies at Series B, writing tickets of $5-10 m.
Alloy Merchant Finance is located in Houston, Texas, United States.
Alloy Merchant Finance was founded in 2014.
Alloy Merchant Finance invests in companies and startups in Business Services (B2B), Financial Services, Retail, Fashion/Beauty, Marketing and Advertising, Real Estate, Energy, AdTech.
Alloy Merchant Finance invests in companies and startups in South America.
Alloy Merchant Finance invests in companies and startups at Series B.
Alloy Merchant Finance usually invests $5-10 m on average.
Alloy Merchant Finance can be reached through its website alloylp.com and its LinkedIn page. Its general enquiries address is [email protected]. Cold-mailing a general inbox rarely reaches a partner, so Private Equity List also lists the investment-team contacts for Alloy Merchant Finance — names, roles, verified work emails and LinkedIn profiles — available on a Pro plan from $129/month (see pricing). Contacts are sourced from the firm's website and LinkedIn and re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.
Yes. Every field on this page — profile, funds, investment criteria, portfolio and investment-team contacts — is available programmatically through the Private Equity List REST API and MCP server, so AI assistants such as Claude and ChatGPT can query Alloy Merchant Finance directly instead of scraping this page. One subscription covers both the web app and machine access — see API & MCP.
Private Equity List re-verifies investor profiles on a rolling cycle, pulling from the firm's own website and LinkedIn rather than a one-off import. This profile was last updated on 18 August, 2026. Something out of date here? Report it — we re-run that firm within 48h and get back to you.