B4 Sports

General contacts
Investor type

PE / VC

Founded

2019

AUM

-

Location

Germany

Investment Ticket

$1-5 m

Investment Stage

Series B

Region of investment

Europe
Investor profile last updated: 04 September, 2021

Profile

B4SPORTS is a corporate investment program that was established in 2019 by BILD.

BILD, established in 1952, is Germany’s leading daily newspaper and digital news media provider. Sport has always been part of BILD’s DNA. Well-known for its great network of journalists, BILD continuously investigates the latest developments in the sports industry and defines the daily topics people talk about. Amongst BILD’s brands one also finds strong sports brands such as Sport BILD and Transfermarkt. BILD is part of Axel Springer, which is a global leading publisher with a strong digital footprint.

B4SPORTS combines strong synergy effects and high growth potential to early stage sports tech ventures. The program was designed as a fast track investment vehicle to leverage the media reach and the extensive network of Axel Springer.

Industry

Marketing and Advertising Media and Entertainment Sports/SportsTech Technology Digital Financial Services Gaming SaaS Software AI MedTech VR/AR Music HealthTech AdTech Machine Learning (ML)

Contacts

Name
Title
Email
Social Networks
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Nikolaus Glasmacher Managing Director Sports BILD-Group
Managing Director Sports BILD-Group
-
LinkedIn
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Andreas Rickmann Director Digital Growth
Director Digital Growth
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LinkedIn
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Investment-team contacts for B4 Sports — including verified work emails and LinkedIn profiles — are available to Private Equity List subscribers.
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FAQs about B4 Sports

B4 Sports is a venture capital and private equity firm. It backs companies at Series B, writing tickets of $1-5 m.
B4 Sports is located in Germany.
B4 Sports was founded in 2019.
B4 Sports invests in companies and startups in Marketing and Advertising, Media and Entertainment, Sports/SportsTech, Technology, Digital, Financial Services, Gaming, SaaS, Software, AI, MedTech, VR/AR, Music, HealthTech, AdTech, Machine Learning (ML).
B4 Sports invests in companies and startups in Europe.
B4 Sports invests in companies and startups at Series B.
B4 Sports usually invests $1-5 m on average.
B4 Sports can be reached through its website b4sports.de. Its general enquiries address is [email protected]. Cold-mailing a general inbox rarely reaches a partner, so Private Equity List also lists the investment-team contacts for B4 Sports — names, roles, verified work emails and LinkedIn profiles — available on a Pro plan from $129/month (see pricing). Contacts are sourced from the firm's website and LinkedIn and re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.
Yes. Every field on this page — profile, funds, investment criteria, portfolio and investment-team contacts — is available programmatically through the Private Equity List REST API and MCP server, so AI assistants such as Claude and ChatGPT can query B4 Sports directly instead of scraping this page. One subscription covers both the web app and machine access — see API & MCP.
Private Equity List re-verifies investor profiles on a rolling cycle, pulling from the firm's own website and LinkedIn rather than a one-off import. This profile was last updated on 04 September, 2021. Something out of date here? Report it — we re-run that firm within 48h and get back to you.