Profile
BlackSun Private Equity is a private equity firm based in New York, founded in 2023 by Atonn Muhammad, a former Morgan Stanley financial adviser. The firm has a team of four professionals and is headquartered at 45 Rockefeller Plaza, New York. BlackSun distinguishes itself by focusing on strategic relationships and disciplined capital allocation to create significant impact in its investment sectors.
The firm invests primarily in sports, media, entertainment, technology, and commercial real estate sectors. BlackSun targets late-stage investments, particularly Series C and beyond, with check sizes ranging from $50-100 million. The firm is actively seeking new investments across North America, Europe, and Asia, and aims to raise $7 billion for its Mega Fund I.
Notable investments include a bid to acquire the Boston Celtics and involvement in the development of the World American Football League. Additionally, BlackSun has invested in the High Plains Radio Network, which operates seven radio stations in the United States, within the Buildings and Property industry.
Industry
BlackSun Private Equity Funds
| Name | Type |
|
|
|
Size | AUM | Launch date |
|---|---|---|---|---|---|---|---|
|
Mega Fund I
|
Private Equity (PE)
|
Media and Entertainment
Sports/SportsTech
Technology
|
Late Stage (Series C+)
|
North America
Middle East
|
$50-100 m
|
—
|
August 2026
|
Contacts
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