BrandProject

Q: When was BrandProject last fund created?

BrandProject last fund was created/launched in 2021-03-10.

General contacts

Investor type

Founded

2013

AUM

$43 M

Location

Toronto, Ontario, Canada

Investment Ticket

$10-50 m

Investment Stage

Seed Pre-seed Series A

Region of investment

North America

Investor profile last updated: 16 August, 2026

Profile

BrandProject is a team of experienced investors and operators who partner with founders to accelerate, incubate, and scale brands.

We are an early stage venture capital fund that invests in consumer product, service, and technology companies.

Based in Toronto and New York City, we are typically the first venture money and are often the sole investor in a round.

BrandProject has invested in and helped build innovative new brands including Daily Harvest, Freshly, Chefs Plate, PORTA, Peachy, Our Place, Gainful, Acid League, Iris&Romeo, Ritual, Coveteur, CLUTCH, Awake Chocolate, HELLO toothpaste, and Persona Nutrition.

Find out more at www.brandproject.comBrandProject rapidly scales early-stage consumer businesses with Founders.

BrandProject is actively looking to back passionate Founders who are creating differentiated products for large markets. Entrepreneurs can get in touch at [email protected].

Interested in investing in BrandProject or one of our portfolio companies? Get in touch at [email protected].

Industry

Life Sciences HealthTech Technology MedTech Telecommunications Sports/SportsTech Security Other Media and Entertainment Foodtech Food and Beverage Financial Services Fashion/Beauty Consumer Services (B2C) Consumer Products SaaS Retail Healthcare Services Fintech E-commerce/Marketplace Software

BrandProject Funds

Name	Type	Industry	Stage	Region	Size	AUM	Launch date
BrandProject Capital Fund LP	Venture Capital (VC)	Financial Services Fintech Food and Beverage Foodtech Healthcare Services SaaS Security Software HealthTech	Pre-seed Seed	North America	$5-10 m	$43 M	March 2021

Contacts

Name

Title

Social Networks

Hayden Williams Partner

Partner

h•••@•••

Manica Blain Venture Partner

Venture Partner

m•••@•••

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Investment-team contacts for BrandProject — including verified work emails and LinkedIn profiles — are available to Private Equity List subscribers.
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Contacts sourced from the firm's website and LinkedIn, re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.

FAQs about BrandProject

Is BrandProject a venture capital or private equity firm?

BrandProject is a venture capital firm. It backs companies at Seed, Pre-seed and Series A, writing tickets of $10-50 m.

Where is BrandProject located?

BrandProject is located in Toronto, Ontario, Canada.

When was BrandProject founded?

BrandProject was founded in 2013.

What sectors and industries does BrandProject invest in?

BrandProject invests in companies and startups in Life Sciences, HealthTech, Technology, MedTech, Telecommunications, Sports/SportsTech, Security, Other, Media and Entertainment, Foodtech, Food and Beverage, Financial Services, Fashion/Beauty, Consumer Services (B2C), Consumer Products, SaaS, Retail, Healthcare Services, Fintech, E-commerce/Marketplace, Software.

What is BrandProject geographical focus of investments?

BrandProject invests in companies and startups in North America.

At what stages of companies and startups does BrandProject typically invest in?

BrandProject invests in companies and startups at Seed, Pre-seed, Series A.

What is the usual amount of BrandProject investment?

BrandProject usually invests $10-50 m on average.

What is the amount of assets of under management (AUM) for BrandProject?

BrandProject has around $43m assets under management.

When was BrandProject last fund created?

BrandProject last fund was created/launched in 2021-03-10

What are the contacts of BrandProject?

BrandProject can be reached through its website brandproject.com, its LinkedIn page and its X account. Its general enquiries address is [email protected]. Cold-mailing a general inbox rarely reaches a partner, so Private Equity List also lists the investment-team contacts for BrandProject — names, roles, verified work emails and LinkedIn profiles — available on a Pro plan from $129/month (see pricing). Contacts are sourced from the firm's website and LinkedIn and re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.

Can I access BrandProject data via API or MCP?

Yes. Every field on this page — profile, funds, investment criteria, portfolio and investment-team contacts — is available programmatically through the Private Equity List REST API and MCP server, so AI assistants such as Claude and ChatGPT can query BrandProject directly instead of scraping this page. One subscription covers both the web app and machine access — see API & MCP.

When was the BrandProject profile last updated?

Private Equity List re-verifies investor profiles on a rolling cycle, pulling from the firm's own website and LinkedIn rather than a one-off import. This profile was last updated on 16 August, 2026. Something out of date here? Report it — we re-run that firm within 48h and get back to you.