Bullish

General contacts
Investor type

VC / Angel

Founded

2015

AUM

-

Location

New York, New York, United States

Investment Ticket

$1-5 m

Investment Stage

Seed Pre-seed Series A

Region of investment

North America Europe
Investor profile last updated: 18 August, 2026

Profile

Bullish is a marketing operating partner based in the United States, focusing on blending capital, consulting, and creation to design exceptional businesses. Their approach combines innovative strategies in capital allocation with creative and consulting insights to develop unique brands. Bullish operates with a unique business model, integrating various marketing and operational strategies to maximize the success of their portfolio companies. With a diverse team of experts, they strive to provide comprehensive support to their ventures.

The firm invests across various sectors, including Consumer Products, Fashion/Beauty, Food and Beverage, HealthTech, and Fintech, targeting regions like North America. They participate in early and growth-stage investments, with typical investment sizes ranging from $1-5 million. Bullish is not a traditional VC; instead, it acts as a multi-faceted partner, offering support in brand building and market positioning. While specific AUM isn't disclosed, the firm is recognized for its ability to nurture emerging brands through its bespoke marketing strategies.

Notable companies Bullish has invested in include True Food Kitchen - health-focused restaurants, Bubble - affordable skincare products, Captain Experiences - marketplace for outdoor adventures, Stix - at-home health testing solutions, and Hu - clean chocolate and snacks. These investments exemplify Bullish's commitment to transformative consumer brands with an emphasis on wellness and sustainability.

Industry

HealthTech Infrastructure Life Sciences MedTech Telecommunications Sports/SportsTech Software Pharmaceuticals Other Media and Entertainment Marketing and Advertising Healthcare Services Foodtech Food and Beverage Fintech Financial Services Fashion/Beauty Edtech Education Consumer Services (B2C) Consumer Products AdTech

Contacts

Name
Title
Email
Social Networks
avatar
Brent Vartan Managing Partner
Managing Partner
b•••@•••
LinkedIn
avatar
Brett Andersen Venture Partner
Venture Partner
b•••@•••
LinkedIn
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FAQs about Bullish

Bullish is a venture capital firm that also operates as an angel investor. It backs companies at Seed, Pre-seed and Series A, writing tickets of $1-5 m.
Bullish is located in New York, New York, United States.
Bullish was founded in 2015.
Bullish invests in companies and startups in HealthTech, Infrastructure, Life Sciences, MedTech, Telecommunications, Sports/SportsTech, Software, Pharmaceuticals, Other, Media and Entertainment, Marketing and Advertising, Healthcare Services, Foodtech, Food and Beverage, Fintech, Financial Services, Fashion/Beauty, Edtech, Education, Consumer Services (B2C), Consumer Products, AdTech.
Bullish invests in companies and startups in North America, Europe.
Bullish invests in companies and startups at Seed, Pre-seed, Series A.
Bullish usually invests $1-5 m on average.
Bullish can be reached through its website bullish.co, its LinkedIn page and its X account. Its general enquiries address is [email protected]. Cold-mailing a general inbox rarely reaches a partner, so Private Equity List also lists the investment-team contacts for Bullish — names, roles, verified work emails and LinkedIn profiles — available on a Pro plan from $129/month (see pricing). Contacts are sourced from the firm's website and LinkedIn and re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.
Yes. Every field on this page — profile, funds, investment criteria, portfolio and investment-team contacts — is available programmatically through the Private Equity List REST API and MCP server, so AI assistants such as Claude and ChatGPT can query Bullish directly instead of scraping this page. One subscription covers both the web app and machine access — see API & MCP.
Private Equity List re-verifies investor profiles on a rolling cycle, pulling from the firm's own website and LinkedIn rather than a one-off import. This profile was last updated on 18 August, 2026. Something out of date here? Report it — we re-run that firm within 48h and get back to you.