Circleup

General contacts
Investor type

VC

Founded

2012

AUM

-

Location

Calgary, Alberta, Canada

Investment Ticket

$1-5 m

Investment Stage

Seed Series A

Region of investment

North America
Investor profile last updated: 16 August, 2026

Profile

CircleUp is an equity crowdfunding firm based in San Francisco, California, founded in 2012. The firm connects investors with early-stage consumer products and retail companies, focusing on sectors such as food, personal care, pet products, apparel, retail, and restaurants. CircleUp employs a team of 23 professionals and is known for its unique approach of integrating equity and non-dilutive credit underwriting to support consumer brands.

CircleUp primarily invests in consumer products, CPG/D2C, food and agriculture, e-commerce, and retail tech sectors. The firm typically invests in Seed and Series A stages, with an average check size ranging from $1 million to $5 million. CircleUp's investment platform is designed to provide capital and resources to innovative, early-stage consumer brands, with a focus on the USA.

Notable investments by CircleUp include Dame Products - sexual wellness products, GoSili - silicone kitchenware, Evy Tea - cold brew tea, Wilde - protein chips, and Sanavi - flavored sparkling water. These investments highlight CircleUp's commitment to supporting diverse consumer brands in the early stages of their growth.

Industry

Agriculture Consumer Products Consumer Services (B2C) E-commerce/Marketplace Food and Beverage Retail

Contacts

Name
Title
Email
Social Networks
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Akshay Shah Founder
Founder
-
LinkedIn
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Vishal K S Research And Development Analyst
Research And Development Analyst
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LinkedIn
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Investment-team contacts for Circleup — including verified work emails and LinkedIn profiles — are available to Private Equity List subscribers.
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FAQs about Circleup

Circleup is a venture capital firm. It backs companies at Seed and Series A, writing tickets of $1-5 m.
Circleup is located in Calgary, Alberta, Canada.
Circleup was founded in 2012.
Circleup invests in companies and startups in Agriculture, Consumer Products, Consumer Services (B2C), E-commerce/Marketplace, Food and Beverage, Retail.
Circleup invests in companies and startups in North America.
Circleup invests in companies and startups at Seed, Series A.
Circleup usually invests $1-5 m on average.
Circleup can be reached through its website circleup.com, its LinkedIn page and its X account. Cold-mailing a general inbox rarely reaches a partner, so Private Equity List also lists the investment-team contacts for Circleup — names, roles, verified work emails and LinkedIn profiles — available on a Pro plan from $129/month (see pricing). Contacts are sourced from the firm's website and LinkedIn and re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.
Yes. Every field on this page — profile, funds, investment criteria, portfolio and investment-team contacts — is available programmatically through the Private Equity List REST API and MCP server, so AI assistants such as Claude and ChatGPT can query Circleup directly instead of scraping this page. One subscription covers both the web app and machine access — see API & MCP.
Private Equity List re-verifies investor profiles on a rolling cycle, pulling from the firm's own website and LinkedIn rather than a one-off import. This profile was last updated on 16 August, 2026. Something out of date here? Report it — we re-run that firm within 48h and get back to you.