Cross Equity Partners AG

General contacts
Investor type

PE / VC

Founded

2007

AUM

$100 M

Location

Pfäffikon SZ, Schwyz, Switzerland

Investment Ticket

$100+ m

Investment Stage

Series B Seed Series A Late Stage (Series C+)

Region of investment

Europe
Investor profile last updated: 16 August, 2026

Profile

Cross Equity Partners AG is a private equity firm based in Pfäffikon, Switzerland, founded in 2007. The firm specializes in supporting mid-sized companies in Switzerland, Germany, and Austria through equity capital and industrial expertise. The team, with several decades of experience in private equity and industry, focuses on sustainable development and has successfully invested in approximately 30 companies.

Cross Equity Partners invests in leading and profitable mid-sized companies with entrepreneurial management in growth-oriented market niches, particularly in engineering, machinery, and industrial products. The firm targets mature companies looking to expand into new markets. They do not specify a typical check size but emphasize long-term, sustainable growth.

Notable investments by Cross Equity Partners include companies in the industrial and engineering sectors, although specific names are not detailed in the available sources.

Industry

Foodtech Food and Beverage Fintech Financial Services Industrial

Contacts

Name
Title
Email
Social Networks
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Markus Reich Managing Partner
Managing Partner
m•••@•••
LinkedIn
avatar
Michael Petersen Managing Partner
Managing Partner
m•••@•••
LinkedIn
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FAQs about Cross Equity Partners AG

Cross Equity Partners AG is a venture capital and private equity firm. It backs companies at Series B, Seed, Series A and Late Stage (Series C+), writing tickets of $100+ m.
Cross Equity Partners AG is located in Pfäffikon SZ, Schwyz, Switzerland.
Cross Equity Partners AG was founded in 2007.
Cross Equity Partners AG invests in companies and startups in Foodtech, Food and Beverage, Fintech, Financial Services, Industrial.
Cross Equity Partners AG invests in companies and startups in Europe.
Cross Equity Partners AG invests in companies and startups at Series B, Seed, Series A, Late Stage (Series C+).
Cross Equity Partners AG usually invests $100+ m on average.
Cross Equity Partners AG has around $100m assets under management.
Cross Equity Partners AG can be reached through its website crossequity.ch/en/home_en and its LinkedIn page. Its general enquiries address is [email protected]. Cold-mailing a general inbox rarely reaches a partner, so Private Equity List also lists the investment-team contacts for Cross Equity Partners AG — names, roles, verified work emails and LinkedIn profiles — available on a Pro plan from $129/month (see pricing). Contacts are sourced from the firm's website and LinkedIn and re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.
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Private Equity List re-verifies investor profiles on a rolling cycle, pulling from the firm's own website and LinkedIn rather than a one-off import. This profile was last updated on 16 August, 2026. Something out of date here? Report it — we re-run that firm within 48h and get back to you.