Profile
Established in 1994, Direct Capital has been at the forefront of developing New Zealand’s private equity industry.
Direct Capital is itself a private company, owned by its executives. We understand the issues that business owners think about when considering how to grow their business or facilitate a change of ownership. Investing in private companies is all we do and it's all we've done for over 25 years.
Industry
Contacts
Name
Title
Email
Social Networks
Investment-team contacts for Direct Capital — including verified work emails and LinkedIn profiles — are available to Private Equity List subscribers.
Instant access on the web. Plans from $129/month — see pricing.
Instant access on the web. Plans from $129/month — see pricing.
Contacts sourced from the firm's website and LinkedIn, re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.
FAQs about Direct Capital
Is Direct Capital a venture capital or private equity firm?
Direct Capital is a private equity firm. It backs companies at Series B, writing tickets of $10-50 m.
Where is Direct Capital located?
Direct Capital is located in Auckland, Auckland, New Zealand.
When was Direct Capital founded?
Direct Capital was founded in 1994.
What sectors and industries does Direct Capital invest in?
Direct Capital invests in companies and startups in Agriculture, Business Services (B2B), Fashion/Beauty, Food and Beverage, Healthcare Services, Other, Real Estate.
What is Direct Capital geographical focus of investments?
Direct Capital invests in companies and startups in Australia and others.
At what stages of companies and startups does Direct Capital typically invest in?
Direct Capital invests in companies and startups at Series B.
What is the usual amount of Direct Capital investment?
Direct Capital usually invests $10-50 m on average.
What is the amount of assets of under management (AUM) for Direct Capital?
Direct Capital has around $1 000m assets under management.
What are the contacts of Direct Capital?
Direct Capital can be reached through its website directcapital.co.nz and its LinkedIn page. Its general enquiries address is [email protected]. Cold-mailing a general inbox rarely reaches a partner, so Private Equity List also lists the investment-team contacts for Direct Capital — names, roles, verified work emails and LinkedIn profiles — available on a Pro plan from $129/month (see pricing). Contacts are sourced from the firm's website and LinkedIn and re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.
Can I access Direct Capital data via API or MCP?
Yes. Every field on this page — profile, funds, investment criteria, portfolio and investment-team contacts — is available programmatically through the Private Equity List REST API and MCP server, so AI assistants such as Claude and ChatGPT can query Direct Capital directly instead of scraping this page. One subscription covers both the web app and machine access — see API & MCP.
When was the Direct Capital profile last updated?
Private Equity List re-verifies investor profiles on a rolling cycle, pulling from the firm's own website and LinkedIn rather than a one-off import. This profile was last updated on 19 August, 2026. Something out of date here? Report it — we re-run that firm within 48h and get back to you.