F&F Ventures

Profile

F&F Ventures is a venture capital arm of the Founders & Funders™ community, headquartered in the United States. The firm was founded by Jeff Erickson and Adam Shaw, both of whom serve as General Partners alongside Jian Tam, a serial CPG entrepreneur with multiple ecommerce exits. The team emphasizes strong networks and community-driven deal flow, connecting with founders through events and its extensive network. Unlike traditional venture capital firms, F&F Ventures values personal relationships in investment decision-making and prioritizes the mutual benefit of involved parties.

The firm focuses on investments in the consumer goods and technology sectors, particularly targeting ecommerce and enabling technologies. Investment sizes typically range from pre-seed to Series A stages. F&F Ventures is actively investing through its $10 million Ecommerce Fund and is currently raising a $100 million Consumer Goods and Technology Fund. The firm operates with a pre-seed to Series A stage investment focus, valuing revenue growth and customer relationships as indicators of potential success.

Notable investments within F&F Ventures' portfolio include companies like Protein Waffles - a protein snack company, NoLimit - an athletic apparel brand, See Sea - a jewelry brand, Link Luggage - smart luggage, OnGo Energy - energy supplements, and G Box - a freeze-dried candy brand. These investments reflect F&F’s commitment to supporting consumer brands and ecommerce technologies with both capital and strategic support.