Fair By Design

Investor type

VC

Founded

2018

AUM

-

Location

London, England, United Kingdom

Investment Ticket

$1-5 m

Investment Stage

Seed

Region of investment

North America Europe

ESG Focus

Impact investor
Investor profile last updated: 14 August, 2026

Profile

Fair By Design is a UK-based initiative focused on eliminating the additional costs, known as the 'poverty premium', for essential services like energy, credit, insurance, and payments that disproportionately affect low-income individuals. They collaborate with regulators, government bodies, and industries to influence changes that promote financial inclusion and reduce these costs. The team works to redesign these service structures to benefit those most impacted by unfair pricing models. Though the exact team size is not specified, their approach involves strategic partnerships and advocacy efforts rather than typical investment activities.

The organization does not follow a traditional investment strategy as a venture or private equity firm would. Instead, they focus on areas of social impact by addressing issues of financial exclusion and advocating for systemic changes. Fair By Design's strategy revolves around influencing policy and industry practices to bring about a fairer economic system. Due to the absence of specific financial metrics or investment stages, details on check sizes, specific sector investments, or geographic focus are not applicable.

There are no publicly noted investments in companies as their primary function is not investment-driven but rather impact and advocacy-focused. By working closely with various stakeholders, including governmental and non-governmental organizations, Fair By Design aims to stimulate long-term change in how essential services are priced and accessed by lower-income populations.

Industry

Education Edtech Financial Services Fintech Healthcare Services Marketing and Advertising Real Estate Energy

Contacts

Name
Title
Email
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Jean De Fougrolles Managing Partner
Managing Partner
-
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Kip Meek Chairman
Chairman
-
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Investment-team contacts for Fair By Design — including verified work emails and LinkedIn profiles — are available to Private Equity List subscribers.
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FAQs about Fair By Design

Fair By Design is a venture capital firm. It backs companies at Seed, writing tickets of $1-5 m.
Fair By Design is located in London, England, United Kingdom.
Fair By Design was founded in 2018.
Fair By Design invests in companies and startups in Education, Edtech, Financial Services, Fintech, Healthcare Services, Marketing and Advertising, Real Estate, Energy.
Fair By Design invests in companies and startups in North America, Europe.
Fair By Design invests in companies and startups at Seed.
Fair By Design usually invests $1-5 m on average.
Yes, Fair By Design is impact investor.
Fair By Design can be reached through its website fairbydesign.com, its LinkedIn page and its X account. Its general enquiries address is [email protected]. Cold-mailing a general inbox rarely reaches a partner, so Private Equity List also lists the investment-team contacts for Fair By Design — names, roles, verified work emails and LinkedIn profiles — available on a Pro plan from $129/month (see pricing). Contacts are sourced from the firm's website and LinkedIn and re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.
Yes. Every field on this page — profile, funds, investment criteria, portfolio and investment-team contacts — is available programmatically through the Private Equity List REST API and MCP server, so AI assistants such as Claude and ChatGPT can query Fair By Design directly instead of scraping this page. One subscription covers both the web app and machine access — see API & MCP.
Private Equity List re-verifies investor profiles on a rolling cycle, pulling from the firm's own website and LinkedIn rather than a one-off import. This profile was last updated on 14 August, 2026. Something out of date here? Report it — we re-run that firm within 48h and get back to you.