FitLab

Q: When was FitLab last fund created?

FitLab last fund was created/launched in 2018-11-20.

General contacts

Investor type

Founded

2018

AUM

$89 M

Location

Newport Beach, California, United States

Investment Ticket

$10-50 m

Investment Stage

Series B

Region of investment

North America

Investor profile last updated: 16 August, 2026

Profile

FitLab is a fitness and sports lifestyle company based in Newport Beach, California, founded in 2018. The firm operates at the intersection of performance, culture, and style, leveraging its proprietary technology to support and enhance globally recognized brands. FitLab's team includes professionals with diverse expertise in the fitness industry, focusing on creating a connected fitness experience through both in-person and digital platforms.

FitLab invests primarily in the sports and fitness sectors, with a focus on boutique fitness studios, connected at-home experiences, and mass-participation events. The firm is known for its strategic partnerships with major fitness and lifestyle brands, although specific check sizes and investment stages are not explicitly outlined. FitLab manages a fund named FitLab VC with an AUM of $90 million, launched in 2018.

Notable portfolio companies include Assault Fitness - high-impact cardio machines, Electric Eyewear - premium action sports brand, Mile High Run Club - treadmill-based interval training, Nike Studios - group fitness classes, and Y7 Studio Yoga - candlelit yoga sessions. These investments highlight FitLab's commitment to enhancing the sports lifestyle sector.

Industry

HealthTech AI Sports/SportsTech Consumer Products Consumer Services (B2C) Digital E-commerce/Marketplace Fashion/Beauty Food and Beverage Foodtech Gaming Hardware Mobile/Apps Retail

FitLab Funds

Name	Type	Industry	Stage	Region	Size	AUM	Launch date
FitLab VC	Venture Capital (VC)	Digital E-commerce/Marketplace Mobile/Apps Retail Sports/SportsTech	Pre-seed Seed	North America	$5-10 m	$90 M	November 2018

Contacts

Name

Title

Social Networks

Mike Melby Co-CEO

Co-CEO

m•••@•••

Brian Kirkbride Co-CEO

Co-CEO

b•••@•••

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[email protected]

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Investment-team contacts for FitLab — including verified work emails and LinkedIn profiles — are available to Private Equity List subscribers.
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Contacts sourced from the firm's website and LinkedIn, re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.

FAQs about FitLab

Is FitLab a venture capital or private equity firm?

FitLab is a venture capital firm. It backs companies at Series B, writing tickets of $10-50 m.

Where is FitLab located?

FitLab is located in Newport Beach, California, United States.

When was FitLab founded?

FitLab was founded in 2018.

What sectors and industries does FitLab invest in?

FitLab invests in companies and startups in HealthTech, AI, Sports/SportsTech, Consumer Products, Consumer Services (B2C), Digital, E-commerce/Marketplace, Fashion/Beauty, Food and Beverage, Foodtech, Gaming, Hardware, Mobile/Apps, Retail.

What is FitLab geographical focus of investments?

FitLab invests in companies and startups in North America.

At what stages of companies and startups does FitLab typically invest in?

FitLab invests in companies and startups at Series B.

What is the usual amount of FitLab investment?

FitLab usually invests $10-50 m on average.

What is the amount of assets of under management (AUM) for FitLab?

FitLab has around $89m assets under management.

When was FitLab last fund created?

FitLab last fund was created/launched in 2018-11-20

What are the contacts of FitLab?

FitLab can be reached through its website fitlab.com, its LinkedIn page and its X account. Its general enquiries address is [email protected]. Cold-mailing a general inbox rarely reaches a partner, so Private Equity List also lists the investment-team contacts for FitLab — names, roles, verified work emails and LinkedIn profiles — available on a Pro plan from $129/month (see pricing). Contacts are sourced from the firm's website and LinkedIn and re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.

Can I access FitLab data via API or MCP?

Yes. Every field on this page — profile, funds, investment criteria, portfolio and investment-team contacts — is available programmatically through the Private Equity List REST API and MCP server, so AI assistants such as Claude and ChatGPT can query FitLab directly instead of scraping this page. One subscription covers both the web app and machine access — see API & MCP.

When was the FitLab profile last updated?

Private Equity List re-verifies investor profiles on a rolling cycle, pulling from the firm's own website and LinkedIn rather than a one-off import. This profile was last updated on 16 August, 2026. Something out of date here? Report it — we re-run that firm within 48h and get back to you.