Form Capital

Profile

Form Capital is a design-focused early-stage investor based in the United States, founded by Bobby Goodlatte and Josh Williams. The firm is known for integrating real design expertise with capital, providing hands-on design sprints at no extra cost to startups alongside their seed investments. Bobby Goodlatte, an angel investor with roots as Facebook's first designer, and Josh Williams, a co-founder of Gowalla and experienced design partner, lead the firm. Together, they support their portfolio companies by enhancing product design, branding, and user experience.

Form Capital primarily invests in sectors like fintech, enterprise, developer tools, and social platforms. They focus on seed-stage investments with typical check sizes ranging from $200,000 to $300,000. While thesis-agnostic, the firm is geographically focused on North America and partners with like-minded Series A investors. The firm's unique offering is its comprehensive design support, aiming to be the most valuable partner on a founder's cap table.

Notable investments by Form Capital include Coinbase - a cryptocurrency exchange, Envoy - workspace management, Linear - project management software, Figma - design software, and Quip - productivity software. These investments reflect Form's commitment to adding tangible value through design expertise across diverse industries.