Freeman Spogli

Investor type

PE / VC

Founded

1983

AUM

$5 900 M

Location

Los Angeles, California, United States

Investment Ticket

$50-100 m

Investment Stage

Pre-seed Seed Series B Late Stage (Series C+)

Region of investment

North America Europe
Investor profile last updated: 16 August, 2026

Profile

Freeman Spogli is a private equity firm with headquarters in Los Angeles and New York. Established in 1983, the firm is known for its focus on investing in middle market companies in the consumer and distribution sectors. Over the years, Freeman Spogli has built a team of experienced professionals with diverse backgrounds in investment banking, corporate finance, and private equity, distinguishing itself through its strategic investment approach and partnership with management teams.

The firm primarily invests in consumer products and services, as well as distribution businesses, targeting U.S.-based companies. Freeman Spogli is known for its buyout and growth capital investments, facilitating management buyouts, recapitalizations, and growth equity investments. It has raised several funds over the years, typically focusing on companies that can benefit from strategic and operational improvements to drive growth and value creation.

Notable investments by Freeman Spogli include companies such as Cafe Rio - a fast-casual restaurant chain, Planet Fitness - a fitness center franchise, and Five Below - a specialty discount retailer. These investments reflect the firm's commitment to enhancing the consumer experience and capitalizing on growth opportunities within its targeted sectors.

Industry

HoReCa/Hospitality E-commerce/Marketplace Consumer Products Consumer Services (B2C) Fashion/Beauty Food and Beverage Foodtech Healthcare Services Marketing and Advertising Retail Automotive Business Services (B2B) Logistics

Freeman Spogli Funds

Name Type
Questionare
Industry
Questionare
Stage
Questionare
Region
Size AUM Launch date
FS Equity Partners VI, L.P.
Private Equity (PE)
Automotive
Consumer Products
Consumer Services (B2C)
Retail
Series B
Late Stage (Series C+)
North America
$5-10 m
$735 M
June 2011
FS Equity Partners VII, L.P.
Private Equity (PE)
Business Services (B2B)
Consumer Products
Consumer Services (B2C)
Retail
Logistics
Series B
Late Stage (Series C+)
North America
$5-10 m
$1300 M
October 2014

Contacts

Name
Title
Email
avatar
Jess Yuan Vice President
Vice President
j•••@•••
avatar
Jordan Hathaway Partner
Partner
j•••@•••
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FAQs about Freeman Spogli

Freeman Spogli is a venture capital and private equity firm. It backs companies at Pre-seed, Seed, Series B and Late Stage (Series C+), writing tickets of $50-100 m.
Freeman Spogli is located in Los Angeles, California, United States.
Freeman Spogli was founded in 1983.
Freeman Spogli invests in companies and startups in HoReCa/Hospitality, E-commerce/Marketplace, Consumer Products, Consumer Services (B2C), Fashion/Beauty, Food and Beverage, Foodtech, Healthcare Services, Marketing and Advertising, Retail, Automotive, Business Services (B2B), Logistics.
Freeman Spogli invests in companies and startups in North America, Europe.
Freeman Spogli invests in companies and startups at Pre-seed, Seed, Series B, Late Stage (Series C+).
Freeman Spogli usually invests $50-100 m on average.
Freeman Spogli has around $5 900m assets under management.
Freeman Spogli last fund was created/launched in 2014-10-10
Freeman Spogli can be reached through its website freemanspogli.com and its LinkedIn page. Its general enquiries address is [email protected]. Cold-mailing a general inbox rarely reaches a partner, so Private Equity List also lists the investment-team contacts for Freeman Spogli — names, roles, verified work emails and LinkedIn profiles — available on a Pro plan from $129/month (see pricing). Contacts are sourced from the firm's website and LinkedIn and re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.
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Private Equity List re-verifies investor profiles on a rolling cycle, pulling from the firm's own website and LinkedIn rather than a one-off import. This profile was last updated on 16 August, 2026. Something out of date here? Report it — we re-run that firm within 48h and get back to you.