Future Business Partnership

Profile

Future Business Partnership is a private equity investor based in London that focuses on sustainable consumer essentials and supply chains. The firm aims to combine ethics with profits, driving both environmental and social progress. Founded by Vish Srivastava and Tracey Huggett, both of whom bring extensive experience in consumer brands and sustainability, the firm has a mission to support high-potential, ethically-minded brands. They operate with a diverse team comprising former CEOs and directors from pioneering sustainable brands and are certified for ethical and impact alignment.

Their investment strategy centers around sustainable consumer essentials and supply chains, with a focus on scaling businesses that contribute positively to environmental and social goals. The firm typically invests in growth and capability enhancements, aiming for impactful results. While specific check sizes are not disclosed, their approach suggests a focus on mid to large investments. The firm operates in the UK and likely extends its reach across Europe.

Notable investments include consumer brands like Liberty London, Mamas & Papas, Christys' London, and Jack Wills. These investments showcase their commitment to brands that align with consumer demands for ethical values without compromising on quality or commercial success.