G Squared

Q: When was G Squared last fund created?

G Squared last fund was created/launched in 2017-12-10.

General contacts

Investor type

Founded

2011

AUM

$4 000 M

Location

San Francisco, California, United States

Investment Ticket

$10-50 m

Investment Stage

Series B Series A Late Stage (Series C+)

Region of investment

South America North America Europe Asia Australia and others

Investor profile last updated: 16 August, 2026

Profile

G Squared is a global venture capital fund manager based in San Francisco, founded in 2011. The firm's team is noted for its differentiated investment strategy that grants access to exciting growth-stage technology companies. G Squared is unique in providing both primary and transitional capital, which supports portfolio companies by providing liquidity solutions for early investors and employees. Their approach offers an alternative to traditional VC methods by investing in both primary and secondary markets and conducting structured employee tenders.

G Squared focuses on technology sectors, investing in Consumer Internet, Fintech/Insurtech, Mobility 2.0, and SaaS. The firm operates globally, targeting companies that challenge the status quo and tackling vast market opportunities. They invest in Series A through late-stage funding rounds. G Squared manages a range of funds collectively supporting over 150 companies across various industries, but specific total assets under management figures are not disclosed.

Notable investments include high-profile and emerging companies such as Airbnb - hospitality services, Bombas - apparel, Coursera - online education platform, Instacart - grocery delivery, Lyft - ridesharing, Spotify - music streaming, Toast - restaurant technology, and Turo - car sharing. These investments highlight G Squared's commitment to backing transformative technology companies poised for significant impact.

Industry

Technology AI Travel Software Security SaaS Real Estate Media and Entertainment Marketing and Advertising IT Services Internet and Web Services Fintech Financial Services E-commerce/Marketplace Consumer Services (B2C) Consumer Products HealthTech Mobility Data infra Cybersecurity Machine Learning (ML) Energy Telecommunications Industrial Healthcare Services Foodtech Food and Beverage TravelTech

G Squared Funds

Name	Type	Industry	Stage	Region	Size	AUM	Launch date
G Squared I	Venture Capital (VC)	Financial Services Fintech SaaS Cybersecurity Mobility Machine Learning (ML)	Pre-seed Seed	North America	$5-10 m	$32 M	December 2012
G Squared III	Venture Capital (VC)	E-commerce/Marketplace Financial Services Fintech SaaS Software Cybersecurity	Pre-seed Seed	North America Europe	$5-10 m	$382 M	August 2015
G Squared IV	Venture Capital (VC)	Financial Services Fintech SaaS Software Mobility Machine Learning (ML)	Pre-seed Seed	North America Europe	$5-10 m	$341 M	December 2017
G Squared V	Venture Capital (VC)	Energy AI Travel Telecommunications Software Security SaaS Real Estate Media and Entertainment Marketing and Advertising IT Services Internet and Web Services Industrial Healthcare Services Foodtech Food and Beverage Fintech Financial Services E-commerce/Marketplace Consumer Services (B2C) TravelTech Mobility HealthTech	Series B Series A Late Stage (Series C+)	South America North America Europe Asia Australia and others	$50-100 m	$1360 M	January 2020
G Squared VII	Venture Capital (VC)	Technology	Late Stage (Series C+)	North America Europe Asia	$50-100 m	$2300 M	August 2026

Contacts

Name

Title

Social Networks

Robert Till Analyst

Analyst

r•••@•••

Mary Malotha Search Engine Optimization Consultant

Search Engine Optimization Consultant

m•••@•••

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Investment-team contacts for G Squared — including verified work emails and LinkedIn profiles — are available to Private Equity List subscribers.
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Contacts sourced from the firm's website and LinkedIn, re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.

FAQs about G Squared

Is G Squared a venture capital or private equity firm?

G Squared is a venture capital firm. It backs companies at Series B, Series A and Late Stage (Series C+), writing tickets of $10-50 m.

Where is G Squared located?

G Squared is located in San Francisco, California, United States.

When was G Squared founded?

G Squared was founded in 2011.

What sectors and industries does G Squared invest in?

G Squared invests in companies and startups in Technology, AI, Travel, Software, Security, SaaS, Real Estate, Media and Entertainment, Marketing and Advertising, IT Services, Internet and Web Services, Fintech, Financial Services, E-commerce/Marketplace, Consumer Services (B2C), Consumer Products, HealthTech, Mobility, Data infra, Cybersecurity, Machine Learning (ML), Energy, Telecommunications, Industrial, Healthcare Services, Foodtech, Food and Beverage, TravelTech.

What is G Squared geographical focus of investments?

G Squared invests in companies and startups in South America, North America, Europe, Asia, Australia and others.

At what stages of companies and startups does G Squared typically invest in?

G Squared invests in companies and startups at Series B, Series A, Late Stage (Series C+).

What is the usual amount of G Squared investment?

G Squared usually invests $10-50 m on average.

What is the amount of assets of under management (AUM) for G Squared?

G Squared has around $4 000m assets under management.

When was G Squared last fund created?

G Squared last fund was created/launched in 2017-12-10

What are the contacts of G Squared?

G Squared can be reached through its website gsquared.com, its LinkedIn page and its X account. Its general enquiries address is [email protected]. Cold-mailing a general inbox rarely reaches a partner, so Private Equity List also lists the investment-team contacts for G Squared — names, roles, verified work emails and LinkedIn profiles — available on a Pro plan from $129/month (see pricing). Contacts are sourced from the firm's website and LinkedIn and re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.

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Yes. Every field on this page — profile, funds, investment criteria, portfolio and investment-team contacts — is available programmatically through the Private Equity List REST API and MCP server, so AI assistants such as Claude and ChatGPT can query G Squared directly instead of scraping this page. One subscription covers both the web app and machine access — see API & MCP.

When was the G Squared profile last updated?

Private Equity List re-verifies investor profiles on a rolling cycle, pulling from the firm's own website and LinkedIn rather than a one-off import. This profile was last updated on 16 August, 2026. Something out of date here? Report it — we re-run that firm within 48h and get back to you.