Go4it

General contacts
Investor type

PE / VC

Founded

2015

AUM

-

Location

São Paulo, São Paulo, Brazil

Investment Ticket

$1-5 m

Investment Stage

Series B Series A

Region of investment

North America South America Europe Middle East Africa Asia Australia and others
Investor profile last updated: 21 August, 2026

Profile

Go4it Capital is a holding company based that partners with outstanding entrepreneurs to create innovative global businesses in sports, digital media, and well-being sectors. The firm is a vehicle for co-investments by Cesar and Marc since its establishment in 2015. This investor differentiates itself by focusing on businesses that aim to foster a more active and enjoyable world.

Go4it Capital invests in sectors such as sports, digital media, and well-being, though specific check sizes and stages are not detailed. The firm operates as a holding company mainly for the co-investing purposes of its founders through their individual entities, which include 4mholding and Maai. The geographical area of focus is not explicitly stated.

Notable investments of Go4it Capital include Strava, a digital platform for athletes; WSC Sports, dealing with AI sports video production; TAPPP, a prepaid card for live sports streaming; and DAZN, a sports streaming service. These investments reflect their focus on sports and digital media arenas.

Industry

Telecommunications Software Consumer Services (B2C) Consumer Products AI Sports/SportsTech Media and Entertainment Digital

Contacts

Name
Title
Email
Social Networks
avatar
Cesar Villares Co-Founder
Co-Founder
c•••@•••
LinkedIn
avatar
Marc Lemann Co-Founder
Co-Founder
-
LinkedIn
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Investment-team contacts for Go4it — including verified work emails and LinkedIn profiles — are available to Private Equity List subscribers.
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FAQs about Go4it

Go4it is a venture capital and private equity firm. It backs companies at Series B and Series A, writing tickets of $1-5 m.
Go4it is located in São Paulo, São Paulo, Brazil.
Go4it was founded in 2015.
Go4it invests in companies and startups in Telecommunications, Software, Consumer Services (B2C), Consumer Products, AI, Sports/SportsTech, Media and Entertainment, Digital.
Go4it invests in companies and startups in North America, South America, Europe, Middle East, Africa, Asia, Australia and others.
Go4it invests in companies and startups at Series B, Series A.
Go4it usually invests $1-5 m on average.
Go4it can be reached through its website go4itcapital.com and its LinkedIn page. Its general enquiries address is [email protected]. Cold-mailing a general inbox rarely reaches a partner, so Private Equity List also lists the investment-team contacts for Go4it — names, roles, verified work emails and LinkedIn profiles — available on a Pro plan from $129/month (see pricing). Contacts are sourced from the firm's website and LinkedIn and re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.
Yes. Every field on this page — profile, funds, investment criteria, portfolio and investment-team contacts — is available programmatically through the Private Equity List REST API and MCP server, so AI assistants such as Claude and ChatGPT can query Go4it directly instead of scraping this page. One subscription covers both the web app and machine access — see API & MCP.
Private Equity List re-verifies investor profiles on a rolling cycle, pulling from the firm's own website and LinkedIn rather than a one-off import. This profile was last updated on 21 August, 2026. Something out of date here? Report it — we re-run that firm within 48h and get back to you.