Greycroft Partners
General contacts
Investor type
PE / VC
Founded
2006
AUM
$4 600 M
Location
New York, New York, United States
Investor profile last updated: 16 August, 2026
Profile
Greycroft Partners is a venture capital firm based in New York, founded in 2006. The firm is known for its focus on early-stage investments and has a team that supports entrepreneurs with strategic guidance and access to a broad network. Greycroft differentiates itself by investing in transformative sectors and maintaining a strong commitment to diversity and corporate governance.
Greycroft invests in a variety of sectors including technology, sustainability, and consumer brands. They focus on AI infrastructure, intelligent enterprise applications, and next-generation sustainability solutions. The firm typically invests in early-stage companies and has a total AUM of over $1 billion, with notable funds such as Greycroft Partners VII and Greycroft Growth IV.
Notable investments by Greycroft include Fetch - a consumer rewards app, Icertis - contract management software, Scopely - mobile games developer, Semrush - online visibility management, and Bumble - a social networking app. These investments highlight Greycroft's commitment to supporting innovative companies across various industries.
Industry
Greycroft Partners Funds
| Name | Type |
|
|
|
Size | AUM | Launch date |
|---|---|---|---|---|---|---|---|
|
Greycroft Coca‑Cola System Sustainability Fund
|
Venture Capital (VC)
|
Consumer Products
Consumer Services (B2C)
SaaS
Software
AI
|
Pre-seed
Seed
|
North America
|
$5-10 m
|
$138 M
|
July 2023
|
|
Greycroft Partners VII
|
Venture Capital (VC)
|
Consumer Products
Consumer Services (B2C)
Software
AI
|
Pre-seed
Seed
|
North America
|
$5-10 m
|
$440 M
|
April 2023
|
|
Greycroft Growth IV
|
Venture Capital (VC)
|
Consumer Products
Consumer Services (B2C)
Software
AI
|
Pre-seed
Seed
Series A
|
North America
|
$5-10 m
|
$440 M
|
April 2023
|
|
Greycroft Growth III
|
Venture Capital (VC)
|
Consumer Products
Consumer Services (B2C)
Software
AI
|
Pre-seed
Seed
|
North America
|
$5-10 m
|
$368 M
|
October 2020
|
|
GC VR Gaming Tracker Fund I, LP
|
Venture Capital (VC)
|
Financial Services
Fintech
Marketing and Advertising
Media and Entertainment
SaaS
Security
Software
|
Pre-seed
Seed
|
North America
|
$5-10 m
|
$16 M
|
August 2017
|
|
Greycroft VI
|
Venture Capital (VC)
|
Financial Services
Fintech
Healthcare Services
Marketing and Advertising
Media and Entertainment
SaaS
Security
Software
HealthTech
|
Pre-seed
Seed
|
North America
|
$5-10 m
|
$310 M
|
October 2020
|
Contacts
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Title
Email
Social Networks
Investment-team contacts for Greycroft Partners — including verified work emails and LinkedIn profiles — are available to Private Equity List subscribers.
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FAQs about Greycroft Partners
Is Greycroft Partners a venture capital or private equity firm?
Greycroft Partners is a venture capital and private equity firm. It backs companies at Series B, Series A, Seed and Late Stage (Series C+), writing tickets of $10-50 m.
Where is Greycroft Partners located?
Greycroft Partners is located in New York, New York, United States.
When was Greycroft Partners founded?
Greycroft Partners was founded in 2006.
What sectors and industries does Greycroft Partners invest in?
Greycroft Partners invests in companies and startups in Consumer Products, Consumer Services (B2C), Education, Edtech, Fashion/Beauty, Financial Services, Fintech, Food and Beverage, Foodtech, Gaming, Healthcare Services, Internet and Web Services, Marketing and Advertising, Media and Entertainment, Medical Devices, Other, Pharmaceuticals, SaaS, Security, Software, AI, Technology, Infrastructure, Music, HealthTech, AdTech.
What is Greycroft Partners geographical focus of investments?
Greycroft Partners invests in companies and startups in North America, Europe.
At what stages of companies and startups does Greycroft Partners typically invest in?
Greycroft Partners invests in companies and startups at Series B, Series A, Seed, Late Stage (Series C+).
What is the usual amount of Greycroft Partners investment?
Greycroft Partners usually invests $10-50 m on average.
What is the amount of assets of under management (AUM) for Greycroft Partners?
Greycroft Partners has around $4 600m assets under management.
When was Greycroft Partners last fund created?
Greycroft Partners last fund was created/launched in 2023-07-11
What are the contacts of Greycroft Partners?
Greycroft Partners can be reached through its website greycroft.com, its LinkedIn page and its X account. Its general enquiries address is [email protected]. Cold-mailing a general inbox rarely reaches a partner, so Private Equity List also lists the investment-team contacts for Greycroft Partners — names, roles, verified work emails and LinkedIn profiles — available on a Pro plan from $129/month (see pricing). Contacts are sourced from the firm's website and LinkedIn and re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.
Can I access Greycroft Partners data via API or MCP?
Yes. Every field on this page — profile, funds, investment criteria, portfolio and investment-team contacts — is available programmatically through the Private Equity List REST API and MCP server, so AI assistants such as Claude and ChatGPT can query Greycroft Partners directly instead of scraping this page. One subscription covers both the web app and machine access — see API & MCP.
When was the Greycroft Partners profile last updated?
Private Equity List re-verifies investor profiles on a rolling cycle, pulling from the firm's own website and LinkedIn rather than a one-off import. This profile was last updated on 16 August, 2026. Something out of date here? Report it — we re-run that firm within 48h and get back to you.