Hartwall Capital

General contacts
Investor type

PE / Family office

Founded

2008

AUM

$500 M

Location

Helsinki, Uusimaa, Finland

Investment Ticket

$100+ m

Investment Stage

Series B Late Stage (Series C+)

Region of investment

North America Europe
Investor profile last updated: 21 August, 2026

Profile

Hartwall Capital is a Finnish family-owned investment company based in Finland. The firm has its roots in Oy Hartwall Ab, a beverage company established in 1836. In 2008, the owners transformed their beverage industry holdings into Hartwall Capital, broadening their investment scope. The firm employs a team of 11 professionals, emphasizing its deep-rooted heritage and active ownership approach in the Finnish market.

Hartwall Capital invests primarily in the Nordic region, with a strong focus on Finland. They target companies that have passed the startup phase and established a healthy core business, across various industry sectors and stages. The company manages holdings valued at approximately 0.5 billion euros. Portfolio investments span multiple sectors without a declared focus on specific industries.

Notable portfolio companies include Linkity - a scheduling app, Secto - automotive services, Vastuu Group - compliance and data services, Kährs - wood flooring, LeaseGreen - energy solutions, Remeo - environmental services, Duell - power sports products, and Terveystalo - healthcare services. These investments demonstrate their diverse industry involvement and commitment to supporting sustainable business growth in the region.

Industry

Business Services (B2B) Consumer Products Healthcare Services Industrial Real Estate Software Transportation Energy HealthTech

Contacts

Name
Title
Email
Social Networks
avatar
Noora Haraholma Investment Director
Investment Director
n•••@•••
LinkedIn
avatar
Mats Therman Investment Director
Investment Director
m•••@•••
LinkedIn
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FAQs about Hartwall Capital

Hartwall Capital is a private equity firm that also operates as a family office. It backs companies at Series B and Late Stage (Series C+), writing tickets of $100+ m.
Hartwall Capital is located in Helsinki, Uusimaa, Finland.
Hartwall Capital was founded in 2008.
Hartwall Capital invests in companies and startups in Business Services (B2B), Consumer Products, Healthcare Services, Industrial, Real Estate, Software, Transportation, Energy, HealthTech.
Hartwall Capital invests in companies and startups in North America, Europe.
Hartwall Capital invests in companies and startups at Series B, Late Stage (Series C+).
Hartwall Capital usually invests $100+ m on average.
Hartwall Capital has around $500m assets under management.
Hartwall Capital can be reached through its website hartwallcapital.fi and its LinkedIn page. Its general enquiries address is [email protected]. Cold-mailing a general inbox rarely reaches a partner, so Private Equity List also lists the investment-team contacts for Hartwall Capital — names, roles, verified work emails and LinkedIn profiles — available on a Pro plan from $129/month (see pricing). Contacts are sourced from the firm's website and LinkedIn and re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.
Yes. Every field on this page — profile, funds, investment criteria, portfolio and investment-team contacts — is available programmatically through the Private Equity List REST API and MCP server, so AI assistants such as Claude and ChatGPT can query Hartwall Capital directly instead of scraping this page. One subscription covers both the web app and machine access — see API & MCP.
Private Equity List re-verifies investor profiles on a rolling cycle, pulling from the firm's own website and LinkedIn rather than a one-off import. This profile was last updated on 21 August, 2026. Something out of date here? Report it — we re-run that firm within 48h and get back to you.