Hiro Capital

Q: When was Hiro Capital last fund created?

Hiro Capital last fund was created/launched in 2022-02-28.

General contacts

Investor type

Founded

2019

AUM

$650 M

Location

London, England, United Kingdom

Investment Ticket

$10-50 m

Investment Stage

Series A Seed Series B Late Stage (Series C+)

Region of investment

North America Europe

Investor profile last updated: 16 August, 2026

Profile

Hiro Capital is a venture capital firm based in Europe, with a focus on investing in technology-driven sectors. Founded by Luke Alvarez, Cherry Freeman, and Sir Ian Livingstone, the firm brings together expertise from technology, gaming, AI, and spatial computing. The team includes Sir Nick Clegg, a former UK Deputy Prime Minister, among other distinguished partners. Hiro Capital sets itself apart by leveraging deep industry knowledge and global networks to support the growth of technology, AI, and gaming ventures.

The firm primarily invests in the Series A to scale-up stages, focusing on sectors such as AI, Infrastructure, Robotics, Defence, Space, Sports, Augmentation, Longevity, and Games. Their geographical focus is European, with an ambition to position Europe as a leader in technological innovation. Although specific total assets under management are undisclosed, Hiro Capital showcases a robust portfolio with thematic investment themes.

Notable investments include AI startup AMI Labs, infrastructure company Sidero Labs, and sports tech company PlayerData, which co-led a $12M Series A round. Games industry investments include Keen Games and Frameplay. Hiro Capital's portfolio indicates a focus on technology and data-driven companies that intersect with entertainment, well-being, and digital infrastructure.

Industry

Longevity / Wellness VR/AR Machine Learning (ML) Digital Gaming Hardware Media and Entertainment Mobile/Apps Robotics SaaS Software Sports/SportsTech AI Technology Infrastructure Cloud Web3

Hiro Capital Funds

Name	Type	Industry	Stage	Region	Size	AUM	Launch date
Hiro Capital II	Venture Capital (VC)	Digital Gaming Sports/SportsTech AI Web3	Pre-seed Seed	North America	$5-10 m	$324 M	February 2022

Contacts

Name

Title

Social Networks

Cherry Freeman General Partner

General Partner

c•••@•••

Ian Livingston General Partner

General Partner

i•••@•••

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Investment-team contacts for Hiro Capital — including verified work emails and LinkedIn profiles — are available to Private Equity List subscribers.
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Contacts sourced from the firm's website and LinkedIn, re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.

FAQs about Hiro Capital

Is Hiro Capital a venture capital or private equity firm?

Hiro Capital is a venture capital firm. It backs companies at Series A, Seed, Series B and Late Stage (Series C+), writing tickets of $10-50 m.

Where is Hiro Capital located?

Hiro Capital is located in London, England, United Kingdom.

When was Hiro Capital founded?

Hiro Capital was founded in 2019.

What sectors and industries does Hiro Capital invest in?

Hiro Capital invests in companies and startups in Longevity / Wellness, VR/AR, Machine Learning (ML), Digital, Gaming, Hardware, Media and Entertainment, Mobile/Apps, Robotics, SaaS, Software, Sports/SportsTech, AI, Technology, Infrastructure, Cloud, Web3.

What is Hiro Capital geographical focus of investments?

Hiro Capital invests in companies and startups in North America, Europe.

At what stages of companies and startups does Hiro Capital typically invest in?

Hiro Capital invests in companies and startups at Series A, Seed, Series B, Late Stage (Series C+).

What is the usual amount of Hiro Capital investment?

Hiro Capital usually invests $10-50 m on average.

What is the amount of assets of under management (AUM) for Hiro Capital?

Hiro Capital has around $650m assets under management.

When was Hiro Capital last fund created?

Hiro Capital last fund was created/launched in 2022-02-28

What are the contacts of Hiro Capital?

Hiro Capital can be reached through its website hiro.capital, its LinkedIn page and its X account. Its general enquiries address is [email protected]. Cold-mailing a general inbox rarely reaches a partner, so Private Equity List also lists the investment-team contacts for Hiro Capital — names, roles, verified work emails and LinkedIn profiles — available on a Pro plan from $129/month (see pricing). Contacts are sourced from the firm's website and LinkedIn and re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.

Can I access Hiro Capital data via API or MCP?

Yes. Every field on this page — profile, funds, investment criteria, portfolio and investment-team contacts — is available programmatically through the Private Equity List REST API and MCP server, so AI assistants such as Claude and ChatGPT can query Hiro Capital directly instead of scraping this page. One subscription covers both the web app and machine access — see API & MCP.

When was the Hiro Capital profile last updated?

Private Equity List re-verifies investor profiles on a rolling cycle, pulling from the firm's own website and LinkedIn rather than a one-off import. This profile was last updated on 16 August, 2026. Something out of date here? Report it — we re-run that firm within 48h and get back to you.