Homegrown Ventures

Profile

Homegrown Ventures is a venture capital firm focused on consumer goods, based in the MENA region, specifically targeting markets in MENA and India with the GCC at the core. The firm was founded by operators who have experience managing global brand portfolios and have successfully exited their own startups. They aim to support visionary entrepreneurs and purpose-driven companies with sustainable financials, helping to redefine consumerism globally. Homegrown Ventures is composed of a diverse team of co-founders, partners, and advisors, including Ahmad Shamieh and Nader Amiri as Co-Founders & General Partners.

Homegrown Ventures invests in companies that are post-launch with net revenues of $2-10 million. Their sector focus includes physical consumer products such as food, beverage, beauty and personal care, health and wellness, pet, home care, and baby products. The firm is open to engaging with founders at all stages. They emphasize a purpose-driven investment philosophy with a global ambition to expand beyond the MENA and India regions.

Notable investments include Plaay - a clean chocolate brand, Bambuyu - a plastic-free tissue brand, Gramiyaa - provider of cold-pressed oils, Tarwi - producer of clean snacks and dips, and Pawpots - a fresh pet food company. These represent the firm's commitment to backing better-for-you, category-creating brands.