iFly

Investor type

PE / VC

Founded

2016

AUM

$46 M

Location

Austin, Texas, United States

Investment Ticket

$0-1 m

Investment Stage

Series B Seed Series A

Region of investment

North America

ESG Focus

Impact investor Women People of color and other minorities LGBTQ
Investor profile last updated: 16 August, 2026

Profile

iFly.vc is a venture capital firm based in Burlingame, California, founded in 2016. The firm focuses on reshaping the American consumer economy by investing in early-stage companies that leverage cultural insights and AI to create products and services that enhance consumer experiences. iFly.vc is known for its deep domain knowledge and concentrated portfolio approach, providing meaningful value to its portfolio companies.

The firm invests primarily in the consumer sector, with a focus on areas such as AI, data, robotics, automation, and VR/AR. iFly.vc typically invests in the seed to Series A stages, with check sizes ranging from $200k to $1M. The firm is committed to supporting underserved demographics, including ethnic minorities and immigrants, and focuses its investments in the United States.

Notable investments by iFly.vc include Weee! - an online grocery delivery service, and Ume Tea - a beverage company. These companies exemplify iFly.vc's commitment to backing founders who are creating impactful consumer experiences.

Industry

Consumer Products Consumer Services (B2C) E-commerce/Marketplace Financial Services Retail Robotics SaaS AI VR/AR Data infra Fintech Food and Beverage Foodtech

iFly Funds

Name Type
Questionare
Industry
Questionare
Stage
Questionare
Region
Size AUM Launch date
iFly Venture Fund II
Venture Capital (VC)
Financial Services
Fintech
Food and Beverage
Foodtech
Robotics
Pre-seed
Seed
North America
$5-10 m
$46 M
July 2021

Contacts

Name
Title
Email
avatar
Karthik Vazrala Venture Capital Investment Analyst
Venture Capital Investment Analyst
k•••@•••
avatar
Annelise Do Venture Intern
Venture Intern
a•••@•••
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Investment-team contacts for iFly — including verified work emails and LinkedIn profiles — are available to Private Equity List subscribers.
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FAQs about iFly

iFly is a venture capital and private equity firm. It backs companies at Series B, Seed and Series A, writing tickets of $0-1 m.
iFly is located in Austin, Texas, United States.
iFly was founded in 2016.
iFly invests in companies and startups in Consumer Products, Consumer Services (B2C), E-commerce/Marketplace, Financial Services, Retail, Robotics, SaaS, AI, VR/AR, Data infra, Fintech, Food and Beverage, Foodtech.
iFly invests in companies and startups in North America.
iFly invests in companies and startups at Series B, Seed, Series A.
iFly usually invests $0-1 m on average.
iFly has around $46m assets under management.
iFly last fund was created/launched in 2021-07-07
iFly invests and supports Women, People of color and other minorities, LGBTQ startups and founders.
Yes, iFly is impact investor.
iFly can be reached through its website ifly.vc, its LinkedIn page and its X account. Its general enquiries address is [email protected]. Cold-mailing a general inbox rarely reaches a partner, so Private Equity List also lists the investment-team contacts for iFly — names, roles, verified work emails and LinkedIn profiles — available on a Pro plan from $129/month (see pricing). Contacts are sourced from the firm's website and LinkedIn and re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.
Yes. Every field on this page — profile, funds, investment criteria, portfolio and investment-team contacts — is available programmatically through the Private Equity List REST API and MCP server, so AI assistants such as Claude and ChatGPT can query iFly directly instead of scraping this page. One subscription covers both the web app and machine access — see API & MCP.
Private Equity List re-verifies investor profiles on a rolling cycle, pulling from the firm's own website and LinkedIn rather than a one-off import. This profile was last updated on 16 August, 2026. Something out of date here? Report it — we re-run that firm within 48h and get back to you.