Impression Ventures

General contacts

Investor type

Founded

2013

AUM

$150 M

Location

Toronto, Ontario, Canada

Investment Ticket

$10-50 m

Investment Stage

Seed Pre-seed Series A

Region of investment

North America Europe

Investor profile last updated: 16 August, 2026

Profile

Impression Ventures is a venture capital firm based in Toronto, Ontario, Canada, founded in 2013. The firm is led by a team of experienced professionals with backgrounds in technology and finance. They focus exclusively on fintech investments, leveraging their expertise to support innovative startups in the financial services sector.

The firm invests in fintech and related technology companies, with a particular emphasis on insurtech, proptech, AI, and SaaS. They typically invest in early-stage companies, including seed and Series A rounds, primarily within Canada. Impression Ventures manages several funds, including Impression Ventures Fund I and Fund II, with a total AUM of over $70 million.

Notable investments by Impression Ventures include Wealthsimple - a financial services platform, Sensibill - a financial software company, Honk - an information services provider, and Goose - a travel insurance platform. These investments highlight the firm's commitment to backing bold ideas that revolutionize financial services.

Industry

Real Estate Marketing and Advertising Fintech Financial Services Fashion/Beauty SaaS AI PropTech / ConTech InsurTech Software

Impression Ventures Funds

Name	Type	Industry	Stage	Region	Size	AUM	Launch date
Impression Ventures Fund II	Venture Capital (VC)	Fashion/Beauty Financial Services Fintech Marketing and Advertising Real Estate	Pre-seed Seed	North America	$5-10 m	$22 M	June 2017
Impression Ventures Fund IV	Venture Capital (VC)	Fashion/Beauty Financial Services Fintech Real Estate SaaS Software	Pre-seed Seed	North America Europe	$5-10 m	$50 M	April 2022
Impression Ventures I	Venture Capital (VC)	Fashion/Beauty Financial Services Fintech Marketing and Advertising Real Estate	Pre-seed Seed	North America Europe	$1-5 m	—	January 2014

Contacts

Name

Title

Social Networks

Maor Amar Managing Partner

Managing Partner

m•••@•••

Christian Lassonde Founder & Managing Partner

Founder & Managing Partner

c•••@•••

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Investment-team contacts for Impression Ventures — including verified work emails and LinkedIn profiles — are available to Private Equity List subscribers.
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Contacts sourced from the firm's website and LinkedIn, re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.

FAQs about Impression Ventures

Is Impression Ventures a venture capital or private equity firm?

Impression Ventures is a venture capital firm. It backs companies at Seed, Pre-seed and Series A, writing tickets of $10-50 m.

Where is Impression Ventures located?

Impression Ventures is located in Toronto, Ontario, Canada.

When was Impression Ventures founded?

Impression Ventures was founded in 2013.

What sectors and industries does Impression Ventures invest in?

Impression Ventures invests in companies and startups in Real Estate, Marketing and Advertising, Fintech, Financial Services, Fashion/Beauty, SaaS, AI, PropTech / ConTech, InsurTech, Software.

What is Impression Ventures geographical focus of investments?

Impression Ventures invests in companies and startups in North America, Europe.

At what stages of companies and startups does Impression Ventures typically invest in?

Impression Ventures invests in companies and startups at Seed, Pre-seed, Series A.

What is the usual amount of Impression Ventures investment?

Impression Ventures usually invests $10-50 m on average.

What is the amount of assets of under management (AUM) for Impression Ventures?

Impression Ventures has around $150m assets under management.

When was Impression Ventures last fund created?

Impression Ventures last fund was created/launched in 2022-04-09

What are the contacts of Impression Ventures?

Impression Ventures can be reached through its website impression.ventures and its LinkedIn page. Its general enquiries address is [email protected]. Cold-mailing a general inbox rarely reaches a partner, so Private Equity List also lists the investment-team contacts for Impression Ventures — names, roles, verified work emails and LinkedIn profiles — available on a Pro plan from $129/month (see pricing). Contacts are sourced from the firm's website and LinkedIn and re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.

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Yes. Every field on this page — profile, funds, investment criteria, portfolio and investment-team contacts — is available programmatically through the Private Equity List REST API and MCP server, so AI assistants such as Claude and ChatGPT can query Impression Ventures directly instead of scraping this page. One subscription covers both the web app and machine access — see API & MCP.

When was the Impression Ventures profile last updated?

Private Equity List re-verifies investor profiles on a rolling cycle, pulling from the firm's own website and LinkedIn rather than a one-off import. This profile was last updated on 16 August, 2026. Something out of date here? Report it — we re-run that firm within 48h and get back to you.