Initiative Capital Ltd.

Investor type

VC

Founded

2016

AUM

-

Location

Toronto, Ontario, Canada

Investment Ticket

$0-1 m

Investment Stage

Seed Series A

Region of investment

North America
Investor profile last updated: 12 August, 2026

Profile

Initiative Capital Ltd. is a venture capital firm based in Toronto, focusing on the cannabis industry. Founded by industry veterans, the firm blends deep cannabis production expertise with financial and intellectual property acumen. The team includes Hamish Sutherland, the ex-COO of Bedrocan Canada, and Loudon Owen, a co-founder of McLean Watson Capital. Their industry knowledge and diverse skill set offer a valuable advantage to portfolio companies in this highly regulated market.

The firm specializes in seed-stage to early revenue companies within the cannabis industry, emphasizing strategic growth that can lead to public offerings or acquisitions. Initiative Capital operates primarily in Canada and provides expertise in curating, qualifying, structuring, and monetizing investment opportunities. Their investment approach is designed to appeal to those interested in the broader cannabis market beyond publicly traded licensed producers (LPs).

Notable figures in the team include Michael Miller and Steven Looi, both having significant experience in venture capital and the cannabis sector. Michael Miller is recognized for his advisory role to early-stage firms, while Steven Looi brings an entrepreneurial background, having launched and exited ventures in Canada and China. The firm does not list specific portfolio companies on its website.

Industry

Cannabis Pharmaceuticals Marketing and Advertising Healthcare Services

Contacts

Name
Title
Email
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Hamish Sutherland Managing Partner
Managing Partner
h•••@•••
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Loudon Owen Managing Partner
Managing Partner
l•••@•••
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Investment-team contacts for Initiative Capital Ltd. — including verified work emails and LinkedIn profiles — are available to Private Equity List subscribers.
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FAQs about Initiative Capital Ltd.

Initiative Capital Ltd. is a venture capital firm. It backs companies at Seed and Series A, writing tickets of $0-1 m.
Initiative Capital Ltd. is located in Toronto, Ontario, Canada.
Initiative Capital Ltd. was founded in 2016.
Initiative Capital Ltd. invests in companies and startups in Cannabis, Pharmaceuticals, Marketing and Advertising, Healthcare Services.
Initiative Capital Ltd. invests in companies and startups in North America.
Initiative Capital Ltd. invests in companies and startups at Seed, Series A.
Initiative Capital Ltd. usually invests $0-1 m on average.
Initiative Capital Ltd. can be reached through its website initiativecapital.com, its LinkedIn page and its X account. Its general enquiries address is [email protected]. Cold-mailing a general inbox rarely reaches a partner, so Private Equity List also lists the investment-team contacts for Initiative Capital Ltd. — names, roles, verified work emails and LinkedIn profiles — available on a Pro plan from $129/month (see pricing). Contacts are sourced from the firm's website and LinkedIn and re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.
Yes. Every field on this page — profile, funds, investment criteria, portfolio and investment-team contacts — is available programmatically through the Private Equity List REST API and MCP server, so AI assistants such as Claude and ChatGPT can query Initiative Capital Ltd. directly instead of scraping this page. One subscription covers both the web app and machine access — see API & MCP.
Private Equity List re-verifies investor profiles on a rolling cycle, pulling from the firm's own website and LinkedIn rather than a one-off import. This profile was last updated on 12 August, 2026. Something out of date here? Report it — we re-run that firm within 48h and get back to you.