Juuri Partners Oy

General contacts
Investor type

PE

Founded

2015

AUM

-

Location

Helsinki, Uusimaa, Finland

Investment Ticket

$10-50 m

Investment Stage

Series B Seed Late Stage (Series C+)

Region of investment

Europe
Investor profile last updated: 21 August, 2026

Profile

Juuri Partners Oy is a Finnish private equity firm based in Finland, focusing on supporting established and profitable small and medium-sized enterprises (SMEs). The firm offers a unique blend of minority investments, debt financing, and strategic business support, aiding companies in growth and development. Juuri Partners plays a significant role in facilitating ownership transitions and corporate acquisitions, leveraging its team's expertise and extensive networks.

Juuri Partners invests in a range of sectors including IT services, consumer services, industrials, and healthcare services. The firm emphasizes growth in the Finnish market, targeting established companies looking to expand. It manages the Juuri Fund, backed by Finnish institutional investors, and actively works on developing portfolio companies and executing strategic exits.

Notable investments by Juuri Partners include Aico - financial automation, Jobilla - digital recruitment, Mediconsult - healthcare IT solutions, Omnigym - outdoor fitness equipment, and Kamrock - rock processing services. The company positions itself as not just a financial investor but as a growth partner committed to increasing shareholder value.

Industry

Business Services (B2B) Consumer Services (B2C) Financial Services Fintech Healthcare Services SaaS Industrial IT Services Software

Contacts

Name
Title
Email
Social Networks
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Tommi Asmala Partner
Partner
t•••@•••
LinkedIn
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Anita Ojala Partner
Partner
a•••@•••
LinkedIn
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FAQs about Juuri Partners Oy

Juuri Partners Oy is a private equity firm. It backs companies at Series B, Seed and Late Stage (Series C+), writing tickets of $10-50 m.
Juuri Partners Oy is located in Helsinki, Uusimaa, Finland.
Juuri Partners Oy was founded in 2015.
Juuri Partners Oy invests in companies and startups in Business Services (B2B), Consumer Services (B2C), Financial Services, Fintech, Healthcare Services, SaaS, Industrial, IT Services, Software.
Juuri Partners Oy invests in companies and startups in Europe.
Juuri Partners Oy invests in companies and startups at Series B, Seed, Late Stage (Series C+).
Juuri Partners Oy usually invests $10-50 m on average.
Juuri Partners Oy can be reached through its website juuripartners.com, its LinkedIn page and its X account. Cold-mailing a general inbox rarely reaches a partner, so Private Equity List also lists the investment-team contacts for Juuri Partners Oy — names, roles, verified work emails and LinkedIn profiles — available on a Pro plan from $129/month (see pricing). Contacts are sourced from the firm's website and LinkedIn and re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.
Yes. Every field on this page — profile, funds, investment criteria, portfolio and investment-team contacts — is available programmatically through the Private Equity List REST API and MCP server, so AI assistants such as Claude and ChatGPT can query Juuri Partners Oy directly instead of scraping this page. One subscription covers both the web app and machine access — see API & MCP.
Private Equity List re-verifies investor profiles on a rolling cycle, pulling from the firm's own website and LinkedIn rather than a one-off import. This profile was last updated on 21 August, 2026. Something out of date here? Report it — we re-run that firm within 48h and get back to you.