L'ATTITUDE Ventures

General contacts
Investor type

VC

Founded

-

AUM

-

Location

San Diego, California, United States

Investment Ticket

$1-5 m

Investment Stage

Pre-seed Seed Series A

Region of investment

North America

ESG Focus

Impact investor
Investor profile last updated: 25 August, 2026

Profile

L'ATTITUDE Ventures is a venture investor focused on Latino startups, based in the United States. The firm was co-founded by a diverse group of leaders including Eric Aguilar, David Arreaga, and Florian Pestoni, among others. Their team comprises experienced investors and entrepreneurs who are dedicated to supporting visionary founders in building impactful businesses.

The firm invests in early-stage, technology-enabled companies, specifically targeting sectors that include software and tech-enabled businesses. Their investment range is between $1M and $3M, focusing on pre-seed to Series A stages. L'ATTITUDE Ventures emphasizes investing in U.S.-based companies that are incorporated and led by U.S. leadership, with a mission to create job growth while addressing significant societal challenges.

Notable investments include companies such as:
- Visionary Leadership - High-impact businesses
- Disruptive Product - Large market potential
- Tech-Enabled Business - Scalable solutions
- Software Solutions - Innovative technology
- Job Growth Initiatives - Societal impact.

Industry

E-commerce/Marketplace Edtech Fintech SaaS Software AI Technology CleanTech Cloud Internet of Things (IoT) HealthTech

Contacts

Name
Title
Email
Social Networks
avatar
Sol Trujillo Co-Founder / Managing Partner
Co-Founder / Managing Partner
s•••@•••
avatar
Laura Moreno Lucas General Partner
General Partner
l•••@•••
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Investment-team contacts for L'ATTITUDE Ventures — including verified work emails and LinkedIn profiles — are available to Private Equity List subscribers.
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FAQs about L'ATTITUDE Ventures

L'ATTITUDE Ventures is a venture capital firm. It backs companies at Pre-seed, Seed and Series A, writing tickets of $1-5 m.
L'ATTITUDE Ventures is located in San Diego, California, United States.
L'ATTITUDE Ventures was founded in .
L'ATTITUDE Ventures invests in companies and startups in E-commerce/Marketplace, Edtech, Fintech, SaaS, Software, AI, Technology, CleanTech, Cloud, Internet of Things (IoT), HealthTech.
L'ATTITUDE Ventures invests in companies and startups in North America.
L'ATTITUDE Ventures invests in companies and startups at Pre-seed, Seed, Series A.
L'ATTITUDE Ventures usually invests $1-5 m on average.
Yes, L'ATTITUDE Ventures is impact investor.
L'ATTITUDE Ventures can be reached through its website lat.vc. Cold-mailing a general inbox rarely reaches a partner, so Private Equity List also lists the investment-team contacts for L'ATTITUDE Ventures — names, roles, verified work emails and LinkedIn profiles — available on a Pro plan from $129/month (see pricing). Contacts are sourced from the firm's website and LinkedIn and re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.
Yes. Every field on this page — profile, funds, investment criteria, portfolio and investment-team contacts — is available programmatically through the Private Equity List REST API and MCP server, so AI assistants such as Claude and ChatGPT can query L'ATTITUDE Ventures directly instead of scraping this page. One subscription covers both the web app and machine access — see API & MCP.
Private Equity List re-verifies investor profiles on a rolling cycle, pulling from the firm's own website and LinkedIn rather than a one-off import. This profile was last updated on 25 August, 2026. Something out of date here? Report it — we re-run that firm within 48h and get back to you.