LEAD

Q: When was LEAD last fund created?

LEAD last fund was created/launched in 2018-06-06.

General contacts

Investor type

Founded

2017

AUM

$100 M

Location

Orlando, Florida, United States

Investment Ticket

$5-10 m

Investment Stage

Seed Pre-seed Series A Late Stage (Series C+)

Region of investment

North America Europe

Investor profile last updated: 16 August, 2026

Profile

LEAD is a global venture firm based in Orlando, Florida, founded in 2017. The firm focuses on enhancing lives through investments in sports and health technology. The team includes partners like Alex Bente and Jeremy Pressman, and operates with a unique model that integrates professional athletes and teams as active partners. This approach allows LEAD to provide hands-on venture-building and strategic advisory support.

LEAD invests across various stages from pre-seed to Series A, with a ticket size ranging from $100K to $10M. The firm focuses on sectors such as health, AI, consumer products, and sports technology. LEAD manages a family of funds, including the ADvantage Fund, and has a total of $120 million in assets under management. Their geographic focus is global, with specific interest in the Nordics and Baltics.

Notable portfolio companies include Bitewell - a nutrition scoring system, TAPPP - a prepaid provider for sportsbooks, and Mustard - an AI-driven coaching platform. These investments highlight LEAD's commitment to leveraging technology to improve health and sports experiences.

Industry

Deeptech Hardware Consumer Services (B2C) Consumer Products Digital Financial Services Healthcare Services Sports/SportsTech AI HealthTech Fintech SaaS Music Foodtech

LEAD Funds

Name	Type	Industry	Stage	Region	Size	AUM	Launch date
ADvantage Fund	Venture Capital (VC)	Financial Services Fintech Healthcare Services SaaS Sports/SportsTech Music HealthTech	Pre-seed Seed	North America	$5-10 m	$50 M	June 2018
Lake Nona Fund	Venture Capital (VC)	HealthTech Music AI Sports/SportsTech Healthcare Services Foodtech Fintech Financial Services Digital	Seed Pre-seed Series A Late Stage (Series C+)	North America	$1-5 m	—	September 2026
Locker Room	Venture Capital (VC)	HealthTech Music AI Sports/SportsTech Healthcare Services Foodtech Fintech Financial Services Digital	Seed Pre-seed Series A Late Stage (Series C+)	North America	$1-5 m	—	September 2026

Contacts

Name

Title

Social Networks

Christoph Sonnen Co-Founder

Co-Founder

c•••@•••

Justin Driscoll Principal

Principal

j•••@•••

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Investment-team contacts for LEAD — including verified work emails and LinkedIn profiles — are available to Private Equity List subscribers.
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Contacts sourced from the firm's website and LinkedIn, re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.

FAQs about LEAD

Is LEAD a venture capital or private equity firm?

LEAD is a venture capital firm. It backs companies at Seed, Pre-seed, Series A and Late Stage (Series C+), writing tickets of $5-10 m.

Where is LEAD located?

LEAD is located in Orlando, Florida, United States.

When was LEAD founded?

LEAD was founded in 2017.

What sectors and industries does LEAD invest in?

LEAD invests in companies and startups in Deeptech, Hardware, Consumer Services (B2C), Consumer Products, Digital, Financial Services, Healthcare Services, Sports/SportsTech, AI, HealthTech, Fintech, SaaS, Music, Foodtech.

What is LEAD geographical focus of investments?

LEAD invests in companies and startups in North America, Europe.

At what stages of companies and startups does LEAD typically invest in?

LEAD invests in companies and startups at Seed, Pre-seed, Series A, Late Stage (Series C+).

What is the usual amount of LEAD investment?

LEAD usually invests $5-10 m on average.

What is the amount of assets of under management (AUM) for LEAD?

LEAD has around $100m assets under management.

When was LEAD last fund created?

LEAD last fund was created/launched in 2018-06-06

What are the contacts of LEAD?

LEAD can be reached through its website lead.vc, its LinkedIn page and its X account. Cold-mailing a general inbox rarely reaches a partner, so Private Equity List also lists the investment-team contacts for LEAD — names, roles, verified work emails and LinkedIn profiles — available on a Pro plan from $129/month (see pricing). Contacts are sourced from the firm's website and LinkedIn and re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.

Can I access LEAD data via API or MCP?

Yes. Every field on this page — profile, funds, investment criteria, portfolio and investment-team contacts — is available programmatically through the Private Equity List REST API and MCP server, so AI assistants such as Claude and ChatGPT can query LEAD directly instead of scraping this page. One subscription covers both the web app and machine access — see API & MCP.

When was the LEAD profile last updated?

Private Equity List re-verifies investor profiles on a rolling cycle, pulling from the firm's own website and LinkedIn rather than a one-off import. This profile was last updated on 16 August, 2026. Something out of date here? Report it — we re-run that firm within 48h and get back to you.