Main Set

Investor type

PE

Founded

2023

AUM

$18 M

Location

London, England, United Kingdom

Investment Ticket

$5-10 m

Investment Stage

Seed Late Stage (Series C+)

Region of investment

North America Europe Africa Asia
Investor profile last updated: 16 August, 2026

Profile

Main Set is a venture capital firm headquartered in London, founded in 2023 by Ioto Iotov, an experienced investor with a background at Capricorn Capital Partners UK, AfricInvest, and Barclays. The team's disciplined, data-driven approach focuses on investing in fintech companies at the technological frontier. The team features experienced professionals like Ivan Wong, Ross Conway, and Rebecca Tse, with a variety of backgrounds in finance, investment analysis, and operations.

Main Set primarily invests in fintech, focusing on companies that are post-revenue and ready to scale. They look for businesses solving real customer pain points, with significant potential and defensible competitive advantages. The firm participates in early and growth-stage investments across regions like Europe, the US, and Africa. Main Set does not disclose specific fund sizes or AUM on their site, focusing on backing category-defining fintech firms.

Notable investments from Main Set's debut fund include companies that embody their investment thesis of solving major technological challenges in financial services. However, specific portfolio companies are not listed on the site, reflecting their early-stage market focus and discretion.

Industry

Data infra Technology Software SaaS Fintech Financial Services

Main Set Funds

Name Type
Questionare
Industry
Questionare
Stage
Questionare
Region
Size AUM Launch date
Main Set Fund I
Venture Capital (VC)
Financial Services
Fintech
SaaS
Software
Pre-seed
Seed
Europe
$5-10 m
$18 M
April 2025

Contacts

Name
Title
Email
avatar
Ioto Iotov Founder and Managing Partner
Founder and Managing Partner
i•••@•••
avatar
Carl-Olav Scheible Venture Partner
Venture Partner
c•••@•••
Upgrade to see contacts
avatar
pEydz1PLXqDOousZ pEydz1PLXqDOousZ
pEydz1PLXqDOousZ
avatar
pEydz1PLXqDOousZ pEydz1PLXqDOousZ
pEydz1PLXqDOousZ
avatar
pEydz1PLXqDOousZ pEydz1PLXqDOousZ
pEydz1PLXqDOousZ
Investment-team contacts for Main Set — including verified work emails and LinkedIn profiles — are available to Private Equity List subscribers.
Instant access on the web. Plans from $129/month — see pricing.
Contacts sourced from the firm's website and LinkedIn, re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.

FAQs about Main Set

Main Set is a private equity firm. It backs companies at Seed and Late Stage (Series C+), writing tickets of $5-10 m.
Main Set is located in London, England, United Kingdom.
Main Set was founded in 2023.
Main Set invests in companies and startups in Data infra, Technology, Software, SaaS, Fintech, Financial Services.
Main Set invests in companies and startups in North America, Europe, Africa, Asia.
Main Set invests in companies and startups at Seed, Late Stage (Series C+).
Main Set usually invests $5-10 m on average.
Main Set has around $18m assets under management.
Main Set last fund was created/launched in 2025-04-29
Main Set can be reached through its website mainset.co.uk and its LinkedIn page. Its general enquiries address is [email protected]. Cold-mailing a general inbox rarely reaches a partner, so Private Equity List also lists the investment-team contacts for Main Set — names, roles, verified work emails and LinkedIn profiles — available on a Pro plan from $129/month (see pricing). Contacts are sourced from the firm's website and LinkedIn and re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.
Yes. Every field on this page — profile, funds, investment criteria, portfolio and investment-team contacts — is available programmatically through the Private Equity List REST API and MCP server, so AI assistants such as Claude and ChatGPT can query Main Set directly instead of scraping this page. One subscription covers both the web app and machine access — see API & MCP.
Private Equity List re-verifies investor profiles on a rolling cycle, pulling from the firm's own website and LinkedIn rather than a one-off import. This profile was last updated on 16 August, 2026. Something out of date here? Report it — we re-run that firm within 48h and get back to you.