Matchstick Ventures

General contacts

Investor type

PE / VC

Founded

2015

AUM

$130 M

Location

Minneapolis, Minnesota, United States

Investment Ticket

$10-50 m

Investment Stage

Seed Pre-seed

Region of investment

North America Asia

Investor profile last updated: 16 August, 2026

Profile

Matchstick Ventures is a venture capital firm based in Minneapolis, Minnesota, founded in 2015. The firm is led by partners Natty Zola and Ryan Broshar, who bring extensive experience in entrepreneurship and venture capital. Matchstick Ventures is known for its focus on investing in tech startups located 'between the coasts,' emphasizing a strong commitment to supporting ambitious entrepreneurs in underserved regions.

The firm primarily invests at the pre-seed and seed stages, with a focus on sectors such as SaaS, HealthTech, and Fintech. Matchstick Ventures typically invests in startups across the United States, with a particular interest in those that have a product and a customer base. The firm manages two funds: Matchstick Ventures Fund I with $5 million AUM launched in 2014, and Matchstick Ventures Fund II with $30 million AUM launched in 2019.

Notable investments by Matchstick Ventures include Spekit - a digital adoption platform, Airspace Link - a drone infrastructure company, Upsie - a warranty service provider, Soona - a content creation platform, and Inspectorio - a quality inspection software. These investments highlight the firm's commitment to fostering innovation and growth in early-stage companies.

Industry

HealthTech SaaS Healthcare Services Foodtech Food and Beverage Financial Services Software Media and Entertainment Marketing and Advertising Fintech Education Nuclear / Fusion Security

Matchstick Ventures Funds

Name	Type	Industry	Stage	Region	Size	AUM	Launch date
Matchstick Ventures Fund I	Venture Capital (VC)	Education Financial Services Fintech Food and Beverage Foodtech Healthcare Services SaaS Software HealthTech	Pre-seed Seed	North America	$5-10 m	$5 M	October 2014
Matchstick Ventures Fund II	Venture Capital (VC)	Education Financial Services Fintech Food and Beverage Foodtech Marketing and Advertising Media and Entertainment SaaS Security Software	Pre-seed Seed	North America	$5-10 m	$30 M	September 2019

Contacts

Name

Title

Social Networks

Ryan Broshar Founder & Partner

Founder & Partner

r•••@•••

Natty Zola Partner

Partner

n•••@•••

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Investment-team contacts for Matchstick Ventures — including verified work emails and LinkedIn profiles — are available to Private Equity List subscribers.
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Contacts sourced from the firm's website and LinkedIn, re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.

FAQs about Matchstick Ventures

Is Matchstick Ventures a venture capital or private equity firm?

Matchstick Ventures is a venture capital and private equity firm. It backs companies at Seed and Pre-seed, writing tickets of $10-50 m.

Where is Matchstick Ventures located?

Matchstick Ventures is located in Minneapolis, Minnesota, United States.

When was Matchstick Ventures founded?

Matchstick Ventures was founded in 2015.

What sectors and industries does Matchstick Ventures invest in?

Matchstick Ventures invests in companies and startups in HealthTech, SaaS, Healthcare Services, Foodtech, Food and Beverage, Financial Services, Software, Media and Entertainment, Marketing and Advertising, Fintech, Education, Nuclear / Fusion, Security.

What is Matchstick Ventures geographical focus of investments?

Matchstick Ventures invests in companies and startups in North America, Asia.

At what stages of companies and startups does Matchstick Ventures typically invest in?

Matchstick Ventures invests in companies and startups at Seed, Pre-seed.

What is the usual amount of Matchstick Ventures investment?

Matchstick Ventures usually invests $10-50 m on average.

What is the amount of assets of under management (AUM) for Matchstick Ventures?

Matchstick Ventures has around $130m assets under management.

When was Matchstick Ventures last fund created?

Matchstick Ventures last fund was created/launched in 2019-09-20

What are the contacts of Matchstick Ventures?

Matchstick Ventures can be reached through its website matchstickventures.com, its LinkedIn page and its X account. Its general enquiries address is [email protected]. Cold-mailing a general inbox rarely reaches a partner, so Private Equity List also lists the investment-team contacts for Matchstick Ventures — names, roles, verified work emails and LinkedIn profiles — available on a Pro plan from $129/month (see pricing). Contacts are sourced from the firm's website and LinkedIn and re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.

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Yes. Every field on this page — profile, funds, investment criteria, portfolio and investment-team contacts — is available programmatically through the Private Equity List REST API and MCP server, so AI assistants such as Claude and ChatGPT can query Matchstick Ventures directly instead of scraping this page. One subscription covers both the web app and machine access — see API & MCP.

When was the Matchstick Ventures profile last updated?

Private Equity List re-verifies investor profiles on a rolling cycle, pulling from the firm's own website and LinkedIn rather than a one-off import. This profile was last updated on 16 August, 2026. Something out of date here? Report it — we re-run that firm within 48h and get back to you.