Mayfair Equity Partners LLP

General contacts
Investor type

PE

Founded

2014

AUM

$2 000 M

Location

London, England, United Kingdom

Investment Ticket

$10-50 m

Investment Stage

Series B Late Stage (Series C+)

Region of investment

North America Europe
Investor profile last updated: 16 August, 2026

Profile

Mayfair Equity Partners is a private equity firm based in the United Kingdom, founded in 2014. The firm specializes in building mid-market digital businesses and is known for its hands-on approach to fostering growth through digital transformation, international expansion, and strategic acquisitions. The team is composed of investment professionals, specialists, and operational experts with deep sector knowledge. Mayfair is distinct for its focus on dynamic digital ecosystems and backing management teams to create market-leading businesses.

Mayfair Equity Partners focuses on sectors including digital, business services (B2B), e-commerce/marketplace, fintech, healthtech, IT services, media and entertainment, and education. The firm typically invests between £30 million to £150 million in companies valued between £50 million to £300 million. Its investments span North America, Europe, and other regions, with a portfolio of 27 completed investments and assets under management totaling £2 billion. The firm has strategic partners and operates with a long-term horizon to maximize value.

Notable investments by Mayfair include the OVO retail energy business - sold to E.ON, and partnerships like Tour Partner Group - a travel service provider, and digital businesses that leverage AI for growth. They focus on fostering digital transformation within their portfolio companies, aiming for significant growth and market leadership.

Industry

Business Services (B2B) Consumer Products Digital Education E-commerce/Marketplace Fintech Energy HealthTech Media and Entertainment Software Travel IT Services Consumer Services (B2C) Healthcare Services SaaS Technology CleanTech

Mayfair Equity Partners LLP Funds

Name Type
Questionare
Industry
Questionare
Stage
Questionare
Region 		Size AUM Launch date
Mayfair Fund III
Private Equity (PE)
Consumer Products
Consumer Services (B2C)
Fintech
Healthcare Services
SaaS
Software
Technology
Energy
CleanTech
Series B
Late Stage (Series C+)
North America
Europe
$5-10 m
$635 M
February 2025

Contacts

Name
Title
Email
Social Networks
avatar
Daniel Sasaki Managing Partner
Managing Partner
d•••@•••
LinkedIn
avatar
Bertie Aykroyd Partner
Partner
b•••@•••
LinkedIn
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FAQs about Mayfair Equity Partners LLP

Mayfair Equity Partners LLP is a private equity firm. It backs companies at Series B and Late Stage (Series C+), writing tickets of $10-50 m.
Mayfair Equity Partners LLP is located in London, England, United Kingdom.
Mayfair Equity Partners LLP was founded in 2014.
Mayfair Equity Partners LLP invests in companies and startups in Business Services (B2B), Consumer Products, Digital, Education, E-commerce/Marketplace, Fintech, Energy, HealthTech, Media and Entertainment, Software, Travel, IT Services, Consumer Services (B2C), Healthcare Services, SaaS, Technology, CleanTech.
Mayfair Equity Partners LLP invests in companies and startups in North America, Europe.
Mayfair Equity Partners LLP invests in companies and startups at Series B, Late Stage (Series C+).
Mayfair Equity Partners LLP usually invests $10-50 m on average.
Mayfair Equity Partners LLP has around $2 000m assets under management.
Mayfair Equity Partners LLP last fund was created/launched in 2025-02-10
Mayfair Equity Partners LLP can be reached through its website mayfairequity.com and its LinkedIn page. Its general enquiries address is [email protected]. Cold-mailing a general inbox rarely reaches a partner, so Private Equity List also lists the investment-team contacts for Mayfair Equity Partners LLP — names, roles, verified work emails and LinkedIn profiles — available on a Pro plan from $129/month (see pricing). Contacts are sourced from the firm's website and LinkedIn and re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.
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Private Equity List re-verifies investor profiles on a rolling cycle, pulling from the firm's own website and LinkedIn rather than a one-off import. This profile was last updated on 16 August, 2026. Something out of date here? Report it — we re-run that firm within 48h and get back to you.