Mercuri

Investor type

VC

Founded

2017

AUM

-

Location

London, England, United Kingdom

Investment Ticket

$0-1 m

Investment Stage

Pre-seed Seed

Region of investment

North America Europe

ESG Focus

Impact investor Women
Investor profile last updated: 16 August, 2026

Profile

Mercuri is a venture capital firm based in Kings Cross, London, founded in 2017 by Alan Hudson. The firm specializes in early-stage investments, particularly in the media technology and AI sectors. The team comprises eight professionals, including notable members such as Denise Xifara and Esha Vatsa. Mercuri distinguishes itself by taking an engaged approach, often securing board seats and actively collaborating with founders post-investment.

The firm focuses on sectors at the intersection of media, entertainment, and AI, including generative AI, agentic AI, and voice AI. Mercuri typically invests in pre-seed and seed stages, with check sizes ranging from £500K to £1M. Their geographical focus is primarily on the UK, and they manage assets under management (AUM) of £92 million. Notable funds include their first £42 million fund and a second £50 million fund launched in 2023.

Mercuri's portfolio includes over 60 companies, with notable investments in Faculty AI, Hugging Face, Fluidstack, Signal AI, Resemble AI, Kickstarter, and Mozart AI. The firm is known for its commitment to responsible investing, being a certified B Corp and a signatory of the Investing in Women Code.

Industry

Consumer Products Media and Entertainment SaaS AI

Mercuri Funds

Name Type
Questionare
Industry
Questionare
Stage
Questionare
Region
Size AUM Launch date
First Fund
Venture Capital (VC)
North America
$1-5 m
$42 M
September 2026
Second Fund
Venture Capital (VC)
North America
$1-5 m
$50 M
May 2023

Contacts

Name
Title
Email
avatar
Alan Hudson Founding General Partner
Founding General Partner
a•••@•••
avatar
Esha Vatsa Partner
Partner
e•••@•••
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Investment-team contacts for Mercuri — including verified work emails and LinkedIn profiles — are available to Private Equity List subscribers.
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FAQs about Mercuri

Mercuri is a venture capital firm. It backs companies at Pre-seed and Seed, writing tickets of $0-1 m.
Mercuri is located in London, England, United Kingdom.
Mercuri was founded in 2017.
Mercuri invests in companies and startups in Consumer Products, Media and Entertainment, SaaS, AI.
Mercuri invests in companies and startups in North America, Europe.
Mercuri invests in companies and startups at Pre-seed, Seed.
Mercuri usually invests $0-1 m on average.
Mercuri invests and supports Women startups and founders.
Yes, Mercuri is impact investor.
Mercuri can be reached through its website mercuri.vc and its LinkedIn page. Its general enquiries address is [email protected]. Cold-mailing a general inbox rarely reaches a partner, so Private Equity List also lists the investment-team contacts for Mercuri — names, roles, verified work emails and LinkedIn profiles — available on a Pro plan from $129/month (see pricing). Contacts are sourced from the firm's website and LinkedIn and re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.
Yes. Every field on this page — profile, funds, investment criteria, portfolio and investment-team contacts — is available programmatically through the Private Equity List REST API and MCP server, so AI assistants such as Claude and ChatGPT can query Mercuri directly instead of scraping this page. One subscription covers both the web app and machine access — see API & MCP.
Private Equity List re-verifies investor profiles on a rolling cycle, pulling from the firm's own website and LinkedIn rather than a one-off import. This profile was last updated on 16 August, 2026. Something out of date here? Report it — we re-run that firm within 48h and get back to you.