Novella Center for Entrepreneurship

General contacts
Investor type

VC

Founded

2013

AUM

$15 M

Location

Baltimore, Maryland, United States

Investment Ticket

$10-50 m

Investment Stage

Pre-seed Seed

Region of investment

North America

ESG Focus

Impact investor People of color and other minorities
Investor profile last updated: 16 August, 2026

Profile

Novella Center for Entrepreneurship is a nonprofit accelerator based in Baltimore, Maryland, founded in 2013 by Jeff Cherry. The center is named in honor of Cherry's mother, Joyce Novella Cherry, and focuses on economic empowerment for historically neglected communities. The team, led by Cherry, a seasoned entrepreneur and venture capitalist, is dedicated to fostering entrepreneurship through the Conscious Venture Lab, which emphasizes stakeholder theory and conscious capitalism.

The center invests in early-stage companies across sectors such as cybersecurity, biotechnology, technology infrastructure, hospitality, consumer products, 3D manufacturing, mobile, and gaming. It offers immersive support and customized content through its partnership with FounderTrac, aiming to prepare founders for investment. Novella Center manages the Novella Center Fund with an AUM of $15 million, launched in 2022.

Notable investments include MyMonitor - enterprise systems in healthcare, BM Diagnostics - diagnostic equipment, Healthier Forms - decision/risk analysis, Parish Tec - financial services, and GetSenti - business/productivity software. These investments reflect the center's commitment to supporting diverse founders and creating inclusive opportunities.

Industry

HoReCa/Hospitality Cybersecurity Mobile/Apps Consumer Products Biotechnology Business Services (B2B) Education Gaming SaaS Software Technology Food and Beverage Foodtech HealthTech

Novella Center for Entrepreneurship Funds

Name Type
Questionare
Industry
Questionare
Stage
Questionare
Region 		Size AUM Launch date
Novella Center Fund
Venture Capital (VC)
Business Services (B2B)
Food and Beverage
Foodtech
Gaming
SaaS
Software
Technology
HealthTech
Pre-seed
Seed
North America
$5-10 m
$15 M
July 2022

Contacts

Name
Title
Email
Social Networks
avatar
Jeff Cherry Chief Executive Officer
Chief Executive Officer
j•••@•••
LinkedIn
avatar
Jaime Coleman Managing Director
Managing Director
j•••@•••
LinkedIn
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Investment-team contacts for Novella Center for Entrepreneurship — including verified work emails and LinkedIn profiles — are available to Private Equity List subscribers.
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FAQs about Novella Center for Entrepreneurship

Novella Center for Entrepreneurship is a venture capital firm. It backs companies at Pre-seed and Seed, writing tickets of $10-50 m.
Novella Center for Entrepreneurship is located in Baltimore, Maryland, United States.
Novella Center for Entrepreneurship was founded in 2013.
Novella Center for Entrepreneurship invests in companies and startups in HoReCa/Hospitality, Cybersecurity, Mobile/Apps, Consumer Products, Biotechnology, Business Services (B2B), Education, Gaming, SaaS, Software, Technology, Food and Beverage, Foodtech, HealthTech.
Novella Center for Entrepreneurship invests in companies and startups in North America.
Novella Center for Entrepreneurship invests in companies and startups at Pre-seed, Seed.
Novella Center for Entrepreneurship usually invests $10-50 m on average.
Novella Center for Entrepreneurship has around $15m assets under management.
Novella Center for Entrepreneurship last fund was created/launched in 2022-07-01
Novella Center for Entrepreneurship invests and supports People of color and other minorities startups and founders.
Yes, Novella Center for Entrepreneurship is impact investor.
Novella Center for Entrepreneurship can be reached through its website novellacenter.org, its LinkedIn page and its X account. Its general enquiries address is [email protected]. Cold-mailing a general inbox rarely reaches a partner, so Private Equity List also lists the investment-team contacts for Novella Center for Entrepreneurship — names, roles, verified work emails and LinkedIn profiles — available on a Pro plan from $129/month (see pricing). Contacts are sourced from the firm's website and LinkedIn and re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.
Yes. Every field on this page — profile, funds, investment criteria, portfolio and investment-team contacts — is available programmatically through the Private Equity List REST API and MCP server, so AI assistants such as Claude and ChatGPT can query Novella Center for Entrepreneurship directly instead of scraping this page. One subscription covers both the web app and machine access — see API & MCP.
Private Equity List re-verifies investor profiles on a rolling cycle, pulling from the firm's own website and LinkedIn rather than a one-off import. This profile was last updated on 16 August, 2026. Something out of date here? Report it — we re-run that firm within 48h and get back to you.