NUG

Investor type

VC / PE / CVC

Founded

2014

AUM

-

Location

California City, California, United States

Investment Ticket

$0-1 m

Investment Stage

Seed

Region of investment

North America
Investor profile last updated: 13 July, 2026

Profile

NUG is a cannabis retailer headquartered in California, with a focus on providing high-quality cannabis products at competitive prices. The company boasts a robust presence across the state, with storefronts in cities like San Leandro, Sacramento, El Cerrito, Alameda, Oakland, and San Francisco. While details on the founding team and establishment year are not disclosed, NUG is notable for its extensive network of locations and commitment to customer satisfaction through promotional offerings and a loyalty program.

NUG specializes in cannabis products and services, offering a wide array of products for pickup and delivery across California. The firm's primary sector is retail within the cannabis industry, with a focus on diverse product offerings rather than investment activities in startups or other ventures. The firm's website emphasizes service offerings rather than venture investments, indicating they are primarily a retailer rather than an investor.

Given their focus on retail and product delivery, there are no notable investment portfolios typical of a VC or PE firm. Instead, NUG's portfolio consists of various cannabis brands they distribute, such as Eureka, Lime, and West Coast Cure. This positioning illustrates NUG's strategic emphasis on excellence in cannabis retail rather than venture investment activities.

Industry

Consumer Products Food and Beverage Cannabis

Contacts

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Investment-team contacts for NUG — including verified work emails and LinkedIn profiles — are available to Private Equity List subscribers.
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FAQs about NUG

NUG is a venture capital and private equity firm that also operates as a corporate VC (CVC). It backs companies at Seed, writing tickets of $0-1 m.
NUG is located in California City, California, United States.
NUG was founded in 2014.
NUG invests in companies and startups in Consumer Products, Food and Beverage, Cannabis.
NUG invests in companies and startups in North America.
NUG invests in companies and startups at Seed.
NUG usually invests $0-1 m on average.
NUG can be reached through its website nug.com, its LinkedIn page and its X account. Its general enquiries address is [email protected]. Cold-mailing a general inbox rarely reaches a partner, so Private Equity List also lists the investment-team contacts for NUG — names, roles, verified work emails and LinkedIn profiles — available on a Pro plan from $129/month (see pricing). Contacts are sourced from the firm's website and LinkedIn and re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.
Yes. Every field on this page — profile, funds, investment criteria, portfolio and investment-team contacts — is available programmatically through the Private Equity List REST API and MCP server, so AI assistants such as Claude and ChatGPT can query NUG directly instead of scraping this page. One subscription covers both the web app and machine access — see API & MCP.
Private Equity List re-verifies investor profiles on a rolling cycle, pulling from the firm's own website and LinkedIn rather than a one-off import. This profile was last updated on 13 July, 2026. Something out of date here? Report it — we re-run that firm within 48h and get back to you.