Onward Investors

Investor type

PE

Founded

2011

AUM

$750 M

Location

Minnetonka, Minnesota, United States

Investment Ticket

$10-50 m

Investment Stage

Series A Series B Late Stage (Series C+)

Region of investment

North America
Investor profile last updated: 16 August, 2026

Profile

Onward Investors is a real estate-focused alternative investment firm based in Minnetonka, Minnesota. Specializing in private markets, they integrate equity and credit strategies to target market inefficiencies and complex transactions. The leadership comprises Jon Lanners, Managing Partner and Chief Investment Officer, and partners Stephanie Lunde and David Oman, among others. Their collaborative approach and diverse team enable them to uncover creative solutions in the investment landscape.

The firm focuses primarily on real estate investments and offers solutions across different market cycles. Though total assets under management and specific fund breakdowns are not disclosed, Onward Investors is deeply experienced in managing a variety of investment situations.

Notable investments and projects were not detailed in the provided materials. The firm highlights their emphasis on teamwork and creativity but does not specify particular portfolio companies or project details. This lack of specific investment information might be attributed to confidentiality or strategic discretion in their communications.

Industry

HoReCa/Hospitality Real Estate Fintech

Onward Investors Funds

Name Type
Questionare
Industry
Questionare
Stage
Questionare
Region
Size AUM Launch date
Onward Investors Value Fund II
Private Equity (PE)
Real Estate
HoReCa/Hospitality
Series B
Late Stage (Series C+)
North America
$5-10 m
$47 M
June 2023
Onward Investors Value Fund III
Private Equity (PE)
Real Estate
HoReCa/Hospitality
Series B
Late Stage (Series C+)
North America
$5-10 m
$112 M
June 2023

Contacts

Name
Title
Email
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Jim Fritcher Senior Vice President, Design & Construction
Senior Vice President, Design & Construction
j•••@•••
avatar
John Solberg Chairman and Founding Partner
Chairman and Founding Partner
j•••@•••
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Investment-team contacts for Onward Investors — including verified work emails and LinkedIn profiles — are available to Private Equity List subscribers.
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FAQs about Onward Investors

Onward Investors is a private equity firm. It backs companies at Series A, Series B and Late Stage (Series C+), writing tickets of $10-50 m.
Onward Investors is located in Minnetonka, Minnesota, United States.
Onward Investors was founded in 2011.
Onward Investors invests in companies and startups in HoReCa/Hospitality, Real Estate, Fintech.
Onward Investors invests in companies and startups in North America.
Onward Investors invests in companies and startups at Series A, Series B, Late Stage (Series C+).
Onward Investors usually invests $10-50 m on average.
Onward Investors has around $750m assets under management.
Onward Investors last fund was created/launched in 2023-06-06
Onward Investors can be reached through its website onwardinvestors.com and its LinkedIn page. Its general enquiries address is [email protected]. Cold-mailing a general inbox rarely reaches a partner, so Private Equity List also lists the investment-team contacts for Onward Investors — names, roles, verified work emails and LinkedIn profiles — available on a Pro plan from $129/month (see pricing). Contacts are sourced from the firm's website and LinkedIn and re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.
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Private Equity List re-verifies investor profiles on a rolling cycle, pulling from the firm's own website and LinkedIn rather than a one-off import. This profile was last updated on 16 August, 2026. Something out of date here? Report it — we re-run that firm within 48h and get back to you.