Parachute

Profile

Parachute is a venture capital firm and advisory studio based in Austin, TX, founded by John Vance in 2026. Vance, an experienced entrepreneur with a notable track record including selling a company for $7.3 million in 2020, established Parachute to bridge the gap between brand strength and revenue generation. The firm operates with a unique approach by aligning pricing with outcomes rather than fixed fees, and focuses on helping founders enhance their brand storytelling and sales infrastructure.

Parachute invests primarily in frontier and emerging technology sectors, working closely with clients to directly infuse capital into their businesses. The firm targets seed and Series A stages, predominantly within North America, with typical investment sizes ranging from $0-1 million. Currently, Parachute manages a $1.5 million in-house venture arm that acts as a financial tool to aid its advisory services.

The firm has started accepting investments and has developed partnerships with brands like Stripe, Adidas, AT&T, and Ramp. Among its growing portfolio, Parachute aims to assist companies in transforming their go-to-market strategies by integrating brand recognition with revenue growth.