Parallel

Profile

Parallel is a vertically-integrated cannabis company based in the United States, originally founded as Surterra in 2016. The firm is known for its commitment to advancing well-being through the use of cannabinoids. Their team comprises passionate individuals dedicated to transforming lives through responsible cannabis consumption and education. They operate under a multi-state model with a blend of retail, cultivation, and manufacturing operations, primarily across Florida, Massachusetts, Texas, and two other states. The firm emphasizes compliance, innovation, and diversity and strives to be a leader in the cannabis industry by improving inclusivity and economic empowerment.

Parallel focuses exclusively on the cannabis sector, with a range of retail brands and products catering to both medical and adult-use markets. They operate 50 retail stores, a cultivation and manufacturing site, and offer high-quality cannabis products in various forms. Their operations are built around an ethos of quality and transparency, steering away from historical misconceptions. Parallel does not specify its investment sizes or stages, as it functions more as an operator rather than a direct investor in external ventures.

The company houses several retail and product brands, including Surterra Wellness, NETA, and goodblend, targeted towards enhancing individual well-being through cannabis. Their operations are supported by partnerships and educational initiatives designed to reshape consumer perceptions about cannabis, underlining their dedication to industry leadership and social equity.