Permanent Equity

Investor type

PE / VC

Founded

2007

AUM

$350 M

Location

Columbia, Missouri, United States

Investment Ticket

$10-50 m

Investment Stage

Series B Seed Pre-seed Late Stage (Series C+)

Region of investment

North America
Investor profile last updated: 16 August, 2026

Profile

Permanent Equity is a private equity firm based in Columbia, Missouri, that focuses on investing in companies without the intention of selling. Established with a mandate to offer patient capital, they operate with 30-year fund horizons, allowing them to be generational partners. The team is intentionally built to ensure integrity and shared values, emphasizing a 'no asshole policy' and the principle of 'do no harm'. What sets them apart is their commitment to never sell a portfolio company and their avoidance of debt to maintain operational flexibility.

The firm focuses on investing in profitable businesses with $2-25+ million in net annual profits, aiming for 15%+ annual growth rates. They do not target specific sectors or geographical regions but broadly invest in mature and growing companies. Permanent Equity prioritizes preserving values and promoting growth without forcing exits. Their explicit investment criteria suggest a preference for resilient companies that align with their values.

Some notable companies in Permanent Equity's portfolio include Adventure Ready Brands - outdoor safety and first aid products, Darn Tough Vermont - performance socks, and Infinite Technologies Orthotics and Prosthetics - prosthetics and orthotic solutions. They aim for long-term partnerships, focusing on business durability and value preservation.

Industry

Aerospace Business Services (B2B) Construction Consumer Products Consumer Services (B2C) Industrial

Permanent Equity Funds

Name Type
Questionare
Industry
Questionare
Stage
Questionare
Region
Size AUM Launch date
Permanent Equity I, LP
Private Equity (PE)
Aerospace
Business Services (B2B)
Construction
Consumer Products
Consumer Services (B2C)
Series B
Late Stage (Series C+)
North America
$5-10 m
October 2017
Permanent Equity II, LP
Private Equity (PE)
Aerospace
Construction
Consumer Products
Consumer Services (B2C)
Series B
Late Stage (Series C+)
North America
$5-10 m
$274 M
December 2019

Contacts

Name
Title
Email
avatar
Brent Beshore Founder and CEO
Founder and CEO
b•••@•••
avatar
Kyle Brown Senior Financial Partner
Senior Financial Partner
k•••@•••
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Investment-team contacts for Permanent Equity — including verified work emails and LinkedIn profiles — are available to Private Equity List subscribers.
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FAQs about Permanent Equity

Permanent Equity is a venture capital and private equity firm. It backs companies at Series B, Seed, Pre-seed and Late Stage (Series C+), writing tickets of $10-50 m.
Permanent Equity is located in Columbia, Missouri, United States.
Permanent Equity was founded in 2007.
Permanent Equity invests in companies and startups in Aerospace, Business Services (B2B), Construction, Consumer Products, Consumer Services (B2C), Industrial.
Permanent Equity invests in companies and startups in North America.
Permanent Equity invests in companies and startups at Series B, Seed, Pre-seed, Late Stage (Series C+).
Permanent Equity usually invests $10-50 m on average.
Permanent Equity has around $350m assets under management.
Permanent Equity last fund was created/launched in 2019-12-02
Permanent Equity can be reached through its website permanentequity.com, its LinkedIn page and its X account. Its general enquiries address is [email protected]. Cold-mailing a general inbox rarely reaches a partner, so Private Equity List also lists the investment-team contacts for Permanent Equity — names, roles, verified work emails and LinkedIn profiles — available on a Pro plan from $129/month (see pricing). Contacts are sourced from the firm's website and LinkedIn and re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.
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Private Equity List re-verifies investor profiles on a rolling cycle, pulling from the firm's own website and LinkedIn rather than a one-off import. This profile was last updated on 16 August, 2026. Something out of date here? Report it — we re-run that firm within 48h and get back to you.