Peterson Ventures
General contacts
Investor type
VC
Founded
2008
AUM
$550 M
Location
Salt Lake City, Utah, United States
Investor profile last updated: 16 August, 2026
Profile
Peterson Ventures is a venture capital firm based in Salt Lake City, Utah, founded in 2008. The firm focuses on early-stage investments, particularly in the seed stage, and is led by a team with a strong background in entrepreneurship and venture capital. They are known for their hands-on approach, helping entrepreneurs build successful businesses by leveraging their extensive network and experience.
The firm invests in a variety of sectors including SaaS, fintech, ecommerce, health, and consumer products. They typically invest between $250K and $2.5M per deal, focusing on pre-seed and seed stages. Peterson Ventures has a strong presence in the USA and connects Utah founders to Bay Area networks through initiatives like the Stanford GSB MBA fellowship.
Notable portfolio companies include Allbirds - an athleisure footwear brand, Ethos - a modern life insurance provider, HireVue - an AI-driven hiring platform, Lucid - a graphical web applications company, and Collective Medical - a network for care collaboration.
Industry
Peterson Ventures Funds
| Name | Type |
|
|
|
Size | AUM | Launch date |
|---|---|---|---|---|---|---|---|
|
Peterson Ventures Fund IV
|
Venture Capital (VC)
|
Digital
E-commerce/Marketplace
Healthcare Services
SaaS
Security
Software
|
Pre-seed
Seed
|
North America
|
$5-10 m
|
$140 M
|
June 2022
|
|
Peterson Ventures Opportunity Fund I
|
Venture Capital (VC)
|
E-commerce/Marketplace
Healthcare Services
SaaS
Security
Software
|
Pre-seed
Seed
|
North America
|
$5-10 m
|
$25 M
|
June 2022
|
|
Peterson Venture Partners III
|
Venture Capital (VC)
|
E-commerce/Marketplace
SaaS
Software
|
Pre-seed
Seed
|
North America
|
$5-10 m
|
$65 M
|
September 2020
|
|
Peterson Ventures Fund II
|
Venture Capital (VC)
|
Education
Fashion/Beauty
Financial Services
Fintech
Healthcare Services
Marketing and Advertising
Media and Entertainment
Real Estate
SaaS
Security
Software
Transportation
HealthTech
|
Pre-seed
Seed
|
North America
|
$5-10 m
|
$33 M
|
September 2020
|
Contacts
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Title
Email
Social Networks
Investment-team contacts for Peterson Ventures — including verified work emails and LinkedIn profiles — are available to Private Equity List subscribers.
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Instant access on the web. Plans from $129/month — see pricing.
Contacts sourced from the firm's website and LinkedIn, re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.
FAQs about Peterson Ventures
Is Peterson Ventures a venture capital or private equity firm?
Peterson Ventures is a venture capital firm. It backs companies at Seed, Pre-seed and Series A, writing tickets of $10-50 m.
Where is Peterson Ventures located?
Peterson Ventures is located in Salt Lake City, Utah, United States.
When was Peterson Ventures founded?
Peterson Ventures was founded in 2008.
What sectors and industries does Peterson Ventures invest in?
Peterson Ventures invests in companies and startups in Business Services (B2B), Consumer Services (B2C), Education, Edtech, Fashion/Beauty, Financial Services, Fintech, Food and Beverage, Foodtech, Gaming, Healthcare Services, Marketing and Advertising, Media and Entertainment, Other, Real Estate, Retail, Robotics, Security, Software, Telecommunications, Transportation, Travel, MedTech, Energy, Internet of Things (IoT), LegalTech, Music, HealthTech, AdTech, TravelTech, Digital, E-commerce/Marketplace, SaaS.
What is Peterson Ventures geographical focus of investments?
Peterson Ventures invests in companies and startups in North America.
At what stages of companies and startups does Peterson Ventures typically invest in?
Peterson Ventures invests in companies and startups at Seed, Pre-seed, Series A.
What is the usual amount of Peterson Ventures investment?
Peterson Ventures usually invests $10-50 m on average.
What is the amount of assets of under management (AUM) for Peterson Ventures?
Peterson Ventures has around $550m assets under management.
When was Peterson Ventures last fund created?
Peterson Ventures last fund was created/launched in 2022-06-30
What are the contacts of Peterson Ventures?
Peterson Ventures can be reached through its website petersonventures.com and its LinkedIn page. Its general enquiries address is [email protected]. Cold-mailing a general inbox rarely reaches a partner, so Private Equity List also lists the investment-team contacts for Peterson Ventures — names, roles, verified work emails and LinkedIn profiles — available on a Pro plan from $129/month (see pricing). Contacts are sourced from the firm's website and LinkedIn and re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.
Can I access Peterson Ventures data via API or MCP?
Yes. Every field on this page — profile, funds, investment criteria, portfolio and investment-team contacts — is available programmatically through the Private Equity List REST API and MCP server, so AI assistants such as Claude and ChatGPT can query Peterson Ventures directly instead of scraping this page. One subscription covers both the web app and machine access — see API & MCP.
When was the Peterson Ventures profile last updated?
Private Equity List re-verifies investor profiles on a rolling cycle, pulling from the firm's own website and LinkedIn rather than a one-off import. This profile was last updated on 16 August, 2026. Something out of date here? Report it — we re-run that firm within 48h and get back to you.