Piper Private Equity LLP

Profile

Piper Private Equity LLP is a private equity firm based in the UK that specializes in investing in fast-growing brands, particularly those with sales ranging from £5 to 50 million. With over 35 years of experience, the firm has grown more than 50 global brands across 70 countries, helping them to increase their international sales by over £300 million. Piper was initially founded by entrepreneurs who have firsthand experience in growing brands that consumers love, providing a unique perspective in brand building. The team is composed of experts in brand strategy, digital innovation, and talent and culture, differentiating them from other investors.

Piper focuses on sectors such as Consumer Products, Consumer Services (B2C), E-commerce/Marketplace, Food and Beverage, Fashion/Beauty, and Travel. They partner with brands to enhance their strategic growth, offering investments typically ranging from $50-100 million. Over the years, they have become known for their strong emphasis on purpose-driven and inclusive brands, as evidenced by their B Corp certification and dedication to reducing carbon footprints through partnerships like Carbon Responsible. They are signatories of the Investing in Women Code, aiming to improve female-led business investments.

Notable investments include brands like Vieve - a beauty brand, Borough Broth - a broth-making company, Yard Sale Pizza - a pizza chain, Inside Travel Group - a travel service provider, and NEOM Wellbeing - a well-being brand. These investments highlight Piper's focus on brand strength and consumer relationships, enabling them to contribute significantly to the brands' growth and expansion globally.