Playfair Capital

General contacts

Investor type

Founded

2013

AUM

$78 M

Location

London, England, United Kingdom

Investment Ticket

$0-1 m

Investment Stage

Series A Pre-seed Seed

Region of investment

Europe

ESG Focus

Women

Investor profile last updated: 31 August, 2026

Profile

Playfair Capital is a venture capital firm based in London, founded in 2013. The firm focuses on pre-seed investing, predominantly in the UK and Europe, deploying capital from its £57m Fund 3. The team is composed of individuals who value emotional intelligence alongside financial capital. They aim to partner with visionary founders who exhibit hustle, heart, and humility, offering them extensive support beyond just financial backing. The firm is known for its high pre-seed to Series A graduation rate and its contrarian approach to investing.

Playfair Capital invests primarily in early-stage companies, with a sector-agnostic focus but a preference for startups that demonstrate potential for high growth. Their investment sizes range from £100k for angel rounds to £1.5m for the largest pre-seed rounds. The firm co-invests in all new ventures to optimize the combination of funds and angels. Their geographical focus is on the UK and Europe, and they aim to deploy significant resources to ensure the success of their portfolio companies through initial and follow-on investments.

Some notable investments from Playfair Capital's portfolio include companies like Nory, Orca, Protex, Recycleye, and Stackone, which have collectively raised significant follow-on funding in subsequent rounds. The firm has a strong emphasis on supporting its companies to build global category leaders through active partnership and a robust support system.

Industry

HRTech HealthTech Energy MedTech AI Transportation Telecommunications Software Security SaaS Media and Entertainment Marketing and Advertising Internet and Web Services Healthcare Services Fintech Financial Services Fashion/Beauty E-commerce/Marketplace Edtech Education Digital Business Services (B2B)

Playfair Capital Funds

Name	Type	Industry	Stage	Region	Size	AUM	Launch date
Fund 3	Venture Capital (VC)	Business Services (B2B) Digital E-commerce/Marketplace Internet and Web Services SaaS Software AI HealthTech	Pre-seed Seed	Europe	$0-1 m	—	September 2026

Contacts

Name

Title

Social Networks

Henrik Wetter Sanchez General Partner

General Partner

h•••@•••

Chris Smith Managing Partner

Managing Partner

c•••@•••

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Investment-team contacts for Playfair Capital — including verified work emails and LinkedIn profiles — are available to Private Equity List subscribers.
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Contacts sourced from the firm's website and LinkedIn, re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.

FAQs about Playfair Capital

Is Playfair Capital a venture capital or private equity firm?

Playfair Capital is a venture capital firm. It backs companies at Series A, Pre-seed and Seed, writing tickets of $0-1 m.

Where is Playfair Capital located?

Playfair Capital is located in London, England, United Kingdom.

When was Playfair Capital founded?

Playfair Capital was founded in 2013.

What sectors and industries does Playfair Capital invest in?

Playfair Capital invests in companies and startups in HRTech, HealthTech, Energy, MedTech, AI, Transportation, Telecommunications, Software, Security, SaaS, Media and Entertainment, Marketing and Advertising, Internet and Web Services, Healthcare Services, Fintech, Financial Services, Fashion/Beauty, E-commerce/Marketplace, Edtech, Education, Digital, Business Services (B2B).

What is Playfair Capital geographical focus of investments?

Playfair Capital invests in companies and startups in Europe.

At what stages of companies and startups does Playfair Capital typically invest in?

Playfair Capital invests in companies and startups at Series A, Pre-seed, Seed.

What is the usual amount of Playfair Capital investment?

Playfair Capital usually invests $0-1 m on average.

What is the amount of assets of under management (AUM) for Playfair Capital?

Playfair Capital has around $78m assets under management.

Does Playfair Capital invest and support LGBTQ, female and other minorities startups and founders?

Playfair Capital invests and supports Women startups and founders.

What are the contacts of Playfair Capital?

Playfair Capital can be reached through its website playfaircapital.com, its LinkedIn page and its X account. Cold-mailing a general inbox rarely reaches a partner, so Private Equity List also lists the investment-team contacts for Playfair Capital — names, roles, verified work emails and LinkedIn profiles — available on a Pro plan from $129/month (see pricing). Contacts are sourced from the firm's website and LinkedIn and re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.

Can I access Playfair Capital data via API or MCP?

Yes. Every field on this page — profile, funds, investment criteria, portfolio and investment-team contacts — is available programmatically through the Private Equity List REST API and MCP server, so AI assistants such as Claude and ChatGPT can query Playfair Capital directly instead of scraping this page. One subscription covers both the web app and machine access — see API & MCP.

When was the Playfair Capital profile last updated?

Private Equity List re-verifies investor profiles on a rolling cycle, pulling from the firm's own website and LinkedIn rather than a one-off import. This profile was last updated on 31 August, 2026. Something out of date here? Report it — we re-run that firm within 48h and get back to you.