Plus Capital

General contacts
Investor type

VC

Founded

2013

AUM

$194 M

Location

Los Angeles, California, United States

Investment Ticket

$10-50 m

Investment Stage

Series B Late Stage (Series C+)

Region of investment

North America
Investor profile last updated: 25 August, 2026

Profile

Plus Capital is a venture capital investment and advisory firm headquartered in Venice, California, with additional offices in Austin, San Francisco, and New York. The firm partners with high-profile artists, athletes, and cultural leaders to invest in emerging growth enterprise technology and consumer companies. They focus on companies that strive to be better for the world and prioritize impactful ventures across various sectors. Plus Capital's team leverages its unique network to foster strategic investments and partnerships.

Plus Capital invests in sectors including health and wellness, the future of work, future societies, and the conscious consumer. The firm typically invests in companies at the emerging growth stage, looking for ventures where they can have an outsized impact. Their advisory services support strategic direct investments and equity-based partnerships for cultural leaders and public figures.

Notable investments from Plus Capital include Grow Therapy - an online platform for independent therapists, Lyra - a global workforce mental healthcare solution, BuildOps - a cloud-based field service management software, and Brightwheel - a childcare management solution. These investments reflect their commitment to sectors with a positive societal impact and technology-driven solutions.

Industry

HealthTech AI Biotechnology Consumer Products Consumer Services (B2C) Digital Education E-commerce/Marketplace Fashion/Beauty Food and Beverage Gaming Healthcare Services Internet and Web Services Media and Entertainment Real Estate SaaS Software Sports/SportsTech Financial Services Fintech Technology

Plus Capital Funds

Name Type
Questionare
Industry
Questionare
Stage
Questionare
Region 		Size AUM Launch date
Plus Capital
Venture Capital (VC)
Consumer Products
Consumer Services (B2C)
Financial Services
Fintech
Healthcare Services
Media and Entertainment
Technology
Pre-seed
Seed
North America
$5-10 m
$196 M
July 2024

Contacts

Name
Title
Email
Social Networks
avatar
Amanda Groves Partner
Partner
a•••@•••
LinkedIn
avatar
Jordan Weiss Operating Partner, Head of Platform
Operating Partner, Head of Platform
j•••@•••
LinkedIn
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Investment-team contacts for Plus Capital — including verified work emails and LinkedIn profiles — are available to Private Equity List subscribers.
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FAQs about Plus Capital

Plus Capital is a venture capital firm. It backs companies at Series B and Late Stage (Series C+), writing tickets of $10-50 m.
Plus Capital is located in Los Angeles, California, United States.
Plus Capital was founded in 2013.
Plus Capital invests in companies and startups in HealthTech, AI, Biotechnology, Consumer Products, Consumer Services (B2C), Digital, Education, E-commerce/Marketplace, Fashion/Beauty, Food and Beverage, Gaming, Healthcare Services, Internet and Web Services, Media and Entertainment, Real Estate, SaaS, Software, Sports/SportsTech, Financial Services, Fintech, Technology.
Plus Capital invests in companies and startups in North America.
Plus Capital invests in companies and startups at Series B, Late Stage (Series C+).
Plus Capital usually invests $10-50 m on average.
Plus Capital has around $194m assets under management.
Plus Capital last fund was created/launched in 2024-07-02
Plus Capital can be reached through its website pluscapital.com, its LinkedIn page and its X account. Its general enquiries address is [email protected]. Cold-mailing a general inbox rarely reaches a partner, so Private Equity List also lists the investment-team contacts for Plus Capital — names, roles, verified work emails and LinkedIn profiles — available on a Pro plan from $129/month (see pricing). Contacts are sourced from the firm's website and LinkedIn and re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.
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Private Equity List re-verifies investor profiles on a rolling cycle, pulling from the firm's own website and LinkedIn rather than a one-off import. This profile was last updated on 25 August, 2026. Something out of date here? Report it — we re-run that firm within 48h and get back to you.