Active

Primary Venture Partners

Investor type

VC

Founded

2004

AUM

$1 650 M

Location

New York, New York, United States

Investment Ticket

$10-50 m

Investment Stage

Seed Pre-seed

Region of investment

North America
Investor profile last updated: 17 July, 2026

Profile

Primary is the world's largest early stage VC firm, with a billion in assets under management and 50 full time employees.

Primary’s Impact team outnumbers investors 2:1, and is filled with seasoned executives working alongside founders to supercharge growth and secure quality hires, early customers, and downstream investors. This team embeds with companies for 2,500 hours of high-intensity fractional leadership work, conducts 3,000 candidate interviews, maintains a pool of 5,000+ active job seekers, and hosts 250 events large and small for the NYC tech community each year.

Cofounders Brad Svrluga and Ben Sun have won recognition from Forbes' Midas List and Insider's Seed 100.

Industry

SaaS Networking Financial Services Business Services (B2B) E-commerce/Marketplace Fintech IT Services Mobile/Apps Software AI Energy PropTech / ConTech HealthTech Deeptech Manufacturing Healthcare Services Security Fashion/Beauty Real Estate

Primary Venture Partners Funds

Name Type
Questionare
Industry
Questionare
Stage
Questionare
Region
Size AUM Launch date
Fund II
Venture Capital (VC)
Financial Services
Fintech
Healthcare Services
SaaS
Security
Software
HealthTech
Pre-seed
Seed
North America
$5-10 m
$100 M
June 2018
Primary Venture Partners III
Venture Capital (VC)
Fashion/Beauty
Financial Services
Fintech
Healthcare Services
SaaS
Security
Software
HealthTech
Pre-seed
Seed
North America
$5-10 m
$150 M
February 2021
Fund V
Venture Capital (VC)
Financial Services
Fintech
Healthcare Services
Real Estate
Software
HealthTech
Pre-seed
Seed
North America
$5-10 m
$625 M
February 2026

Contacts

Name
Title
Email
avatar
Benjamin Sun Co-Founder and General Partner
Co-Founder and General Partner
b•••@•••
avatar
Brad Svrluga Co-Founder & General Partner
Co-Founder & General Partner
b•••@•••
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Investment-team contacts for Primary Venture Partners — including verified work emails and LinkedIn profiles — are available to Private Equity List subscribers.
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FAQs about Primary Venture Partners

Primary Venture Partners is a venture capital firm. It backs companies at Seed and Pre-seed, writing tickets of $10-50 m.
Primary Venture Partners is located in New York, New York, United States.
Primary Venture Partners was founded in 2004.
Primary Venture Partners invests in companies and startups in SaaS, Networking, Financial Services, Business Services (B2B), E-commerce/Marketplace, Fintech, IT Services, Mobile/Apps, Software, AI, Energy, PropTech / ConTech, HealthTech, Deeptech, Manufacturing, Healthcare Services, Security, Fashion/Beauty, Real Estate.
Primary Venture Partners invests in companies and startups in North America.
Primary Venture Partners invests in companies and startups at Seed, Pre-seed.
Primary Venture Partners usually invests $10-50 m on average.
Primary Venture Partners has around $1 650m assets under management.
Primary Venture Partners last fund was created/launched in 2026-02-25
Primary Venture Partners can be reached through its website primary.vc, its LinkedIn page and its X account. Its general enquiries address is [email protected]. Cold-mailing a general inbox rarely reaches a partner, so Private Equity List also lists the investment-team contacts for Primary Venture Partners — names, roles, verified work emails and LinkedIn profiles — available on a Pro plan from $129/month (see pricing). Contacts are sourced from the firm's website and LinkedIn and re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.
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Private Equity List re-verifies investor profiles on a rolling cycle, pulling from the firm's own website and LinkedIn rather than a one-off import. This profile was last updated on 17 July, 2026. Something out of date here? Report it — we re-run that firm within 48h and get back to you.