Princeton Ventures

General contacts

Investor type

Founded

2019

AUM

$1 300 M

Location

Princeton, New Jersey, United States

Investment Ticket

$10-50 m

Investment Stage

Series B Late Stage (Series C+)

Region of investment

North America

Investor profile last updated: 16 August, 2026

Profile

Princeton Equity Group is a private equity firm based in Princeton, New Jersey, founded in 2006. The firm specializes in partnering with franchisor and multi-location businesses, focusing on consumer, healthcare, and business services industries. With a team of 15 professionals, Princeton Equity Group emphasizes a people-first investment approach, combining hands-on value creation with long-term growth strategies.

The firm invests in sectors such as consumer services, healthcare, and business services, with a particular focus on franchise and multi-location business models. Princeton Equity Group typically engages in buyout investments and is actively seeking new opportunities. The firm manages two funds: Princeton Equity Partners I with $350 million AUM, launched in 2021, and Princeton Equity Partners II, L.P. with $575 million AUM, launched in 2023.

Notable investments by Princeton Equity Group include KidStrong - a science-based kids training program, Barry's - a boutique fitness brand, Pirtek - a provider of hydraulic and industrial hose services, Ellie - a mental health service provider, and Stretch Zone - a stretching therapy franchise. These investments reflect the firm's commitment to supporting brands that are integral to everyday life.

Industry

Business Services (B2B) KidTech/FamilyTech Consumer Services (B2C) Fashion/Beauty Financial Services Fintech Healthcare Services SaaS Software Sports/SportsTech HealthTech

Princeton Ventures Funds

Name	Type	Industry	Stage	Region	Size	AUM	Launch date
Princeton Equity Partners I	Private Equity (PE)	Fashion/Beauty Healthcare Services SaaS Software Sports/SportsTech HealthTech	Series B Late Stage (Series C+)	North America	$5-10 m	$350 M	June 2021
Princeton Equity Partners II, L.P.	Private Equity (PE)	Fashion/Beauty Financial Services Fintech Healthcare Services SaaS Software	Series B Late Stage (Series C+)	North America	$5-10 m	$575 M	August 2023

Contacts

Name

Title

Social Networks

Doug Kennealey Co-founder and Managing Partner

Co-founder and Managing Partner

d•••@•••

Max Bastian Vice President

Vice President

m•••@•••

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Investment-team contacts for Princeton Ventures — including verified work emails and LinkedIn profiles — are available to Private Equity List subscribers.
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Contacts sourced from the firm's website and LinkedIn, re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.

FAQs about Princeton Ventures

Is Princeton Ventures a venture capital or private equity firm?

Princeton Ventures is a private equity firm. It backs companies at Series B and Late Stage (Series C+), writing tickets of $10-50 m.

Where is Princeton Ventures located?

Princeton Ventures is located in Princeton, New Jersey, United States.

When was Princeton Ventures founded?

Princeton Ventures was founded in 2019.

What sectors and industries does Princeton Ventures invest in?

Princeton Ventures invests in companies and startups in Business Services (B2B), KidTech/FamilyTech, Consumer Services (B2C), Fashion/Beauty, Financial Services, Fintech, Healthcare Services, SaaS, Software, Sports/SportsTech, HealthTech.

What is Princeton Ventures geographical focus of investments?

Princeton Ventures invests in companies and startups in North America.

At what stages of companies and startups does Princeton Ventures typically invest in?

Princeton Ventures invests in companies and startups at Series B, Late Stage (Series C+).

What is the usual amount of Princeton Ventures investment?

Princeton Ventures usually invests $10-50 m on average.

What is the amount of assets of under management (AUM) for Princeton Ventures?

Princeton Ventures has around $1 300m assets under management.

When was Princeton Ventures last fund created?

Princeton Ventures last fund was created/launched in 2023-08-10

What are the contacts of Princeton Ventures?

Princeton Ventures can be reached through its website princetonequity.com, its LinkedIn page and its X account. Its general enquiries address is [email protected]. Cold-mailing a general inbox rarely reaches a partner, so Private Equity List also lists the investment-team contacts for Princeton Ventures — names, roles, verified work emails and LinkedIn profiles — available on a Pro plan from $129/month (see pricing). Contacts are sourced from the firm's website and LinkedIn and re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.

Can I access Princeton Ventures data via API or MCP?

Yes. Every field on this page — profile, funds, investment criteria, portfolio and investment-team contacts — is available programmatically through the Private Equity List REST API and MCP server, so AI assistants such as Claude and ChatGPT can query Princeton Ventures directly instead of scraping this page. One subscription covers both the web app and machine access — see API & MCP.

When was the Princeton Ventures profile last updated?

Private Equity List re-verifies investor profiles on a rolling cycle, pulling from the firm's own website and LinkedIn rather than a one-off import. This profile was last updated on 16 August, 2026. Something out of date here? Report it — we re-run that firm within 48h and get back to you.