Proxy Ventures

Investor type

VC

Founded

2013

AUM

-

Location

London, England, United Kingdom

Investment Ticket

$5-10 m

Investment Stage

Seed

Region of investment

Europe North America Asia Australia and others
Investor profile last updated: 06 August, 2026

Profile

Proxy Ventures is a venture capital firm based in London, United Kingdom, founded in 2013. The firm is known for its expertise in building multibillion-dollar brands from scratch, with a focus on technology and consumer sectors. The team is small, with key personnel including Miia Bovellan. Proxy Ventures distinguishes itself by its ability to create and scale major brands, having been instrumental in the development of companies like Supercell and Oura.

The firm primarily invests in seed-stage companies, with a particular focus on startups based in Finland. Its investment portfolio spans a wide range of sectors, including healthtech, consumer products, and high technology. Proxy Ventures typically co-invests with other major funds, such as Index Ventures. The firm has been involved in the creation of notable brands and has seen its portfolio companies achieve significant milestones, including unicorn status and IPOs.

Notable investments by Proxy Ventures include Supercell - a leader in mobile gaming, Oura - a wearable technology brand, Iceye - a space technology company, and Peak - a cognitive training app. These investments highlight the firm's strategic focus on high-growth sectors and its ability to partner with companies that have a significant impact on their respective industries.

Industry

Consumer Services (B2C) Consumer Products Digital Financial Services Fintech Gaming Healthcare Services Energy Media and Entertainment AI MedTech Technology HealthTech

Contacts

Name
Title
Email
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Isobel Rutherford Partner
Partner
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Aapo Bovellan Founding Partner
Founding Partner
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Investment-team contacts for Proxy Ventures — including verified work emails and LinkedIn profiles — are available to Private Equity List subscribers.
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FAQs about Proxy Ventures

Proxy Ventures is a venture capital firm. It backs companies at Seed, writing tickets of $5-10 m.
Proxy Ventures is located in London, England, United Kingdom.
Proxy Ventures was founded in 2013.
Proxy Ventures invests in companies and startups in Consumer Services (B2C), Consumer Products, Digital, Financial Services, Fintech, Gaming, Healthcare Services, Energy, Media and Entertainment, AI, MedTech, Technology, HealthTech.
Proxy Ventures invests in companies and startups in Europe, North America, Asia, Australia and others.
Proxy Ventures invests in companies and startups at Seed.
Proxy Ventures usually invests $5-10 m on average.
Proxy Ventures can be reached through its website proxyventures.com, its LinkedIn page and its X account. Cold-mailing a general inbox rarely reaches a partner, so Private Equity List also lists the investment-team contacts for Proxy Ventures — names, roles, verified work emails and LinkedIn profiles — available on a Pro plan from $129/month (see pricing). Contacts are sourced from the firm's website and LinkedIn and re-verified on a rolling cycle. Spot a stale contact, or none at all? Report it — we re-run that firm within 48h and get back to you.
Yes. Every field on this page — profile, funds, investment criteria, portfolio and investment-team contacts — is available programmatically through the Private Equity List REST API and MCP server, so AI assistants such as Claude and ChatGPT can query Proxy Ventures directly instead of scraping this page. One subscription covers both the web app and machine access — see API & MCP.
Private Equity List re-verifies investor profiles on a rolling cycle, pulling from the firm's own website and LinkedIn rather than a one-off import. This profile was last updated on 06 August, 2026. Something out of date here? Report it — we re-run that firm within 48h and get back to you.